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kolsquare-influencer-report-newtonx-case-study-1920px-feature-image Case Study

Kolsquare + NewtonX define the state of influencer marketing across Europe

Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns. From selecting

Ogilvy-brand-migration-moves-break-case-study-1920px-feature-image Case Study

Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration

Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies. Yet, despite billions in deals, the majority of brand migrations fall

Webinar-synthetic-sample-greenbook-1024-1920px-feature-image Webinar

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it

Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.

Brand-Migration-ogilvy-newtonx-1920px-feature-image Report

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.

synthetic-research-mr-newtonx-1920px-feature-image Article

How Synthetic Sample in B2B research enhances data quality

Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community. 

Warc-cube-lockup-feature-image-1920px-feature-image Report

The Future of Programmatic 2024

Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.

newtonx_greenbook_logos Press

Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth

Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample. 

Newtonx Teradata-logo-lockup-1920px-feature-image Press

Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability

Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.

NewtonX-Interbrand-report-feature-1920px-feature-image NewtonX Current

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

NewtonX-greenbook-grit-2023-winner-lockup-v2-1920px-feature-image Press

Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers

We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.

you-x-ventures-X8H8vPcelPk-unsplash Case Study

EssenceMediacom + NewtonX Illuminate the Growing Role of B2B CMOs

Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.

Young,Asian,Female,Designer,Using,Graphics,Tablet,While,Working,With Case Study

Figma Explores the State of Designers with NewtonX Insights

Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.

Adweek-X-NewtonX-CMO-Session-v2-1920px-feature-image Case Study

Adweek + NewtonX Quantify the Business Impact of CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.

market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

brand-sentiment-analysis (3) Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Linkedin Banners Prime 1.2-V2 Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

Adweek-X-CMO-Panel-1920px-feature-image Article

Adweek + NewtonX Reveal Insights on CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

aditya-vyas-7ygsBEajOG0-unsplash (1) Case Study

How a Big Four bank defined GTM strategy with insights from high net-worth individuals

A leading bank refined its GTM strategy for a new, exclusive credit card with insights from high-net worth individuals (HNWIs).

Aerial,Top,View,Container,Cargo,Ship,In,Import,Export,Business Case Study

Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward

Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

Silhouette,Of,Cropped,Shot,Of,Businessman,Hand,Working,With,New Case Study

How MBB delivers confident strategy with niche professional insights

MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.

persona-research Case Study

Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers

Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

customer-loyalty-research Case Study

Nium and NewtonX Research Tackles Challenges of Content Creator Payments

Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.

mariana-proenca-_h0xG4s6NFg-unsplash-x Case Study

Optera + NewtonX build toward a net zero future with insights from sustainability leaders

The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.

TMRE23 speakers-v1-1920px-feature image (1) Conferences

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

WSJ-generative-ai-article-feature-image Case Study

How The Wall Street Journal cut through the generative AI haze with NewtonX insights

How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

research-recession-1920×1080 Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

pexels-essow-936722-x Press

Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

jose-aljovin-JZMdGltAHMo-unsplash-x Case Study

How a tech giant used the voice of the community to power industry progress

What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.

Progress Led Insights Framework – feature image Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Meta-NewtonX-IIEX NA-v3 Article

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

NewtonX Current FinTech Feature Image NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

Generative-ai-chat-gpt Article

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023.    Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

verne-ho-0LAJfSNa-xQ-unsplash Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Attitudinal-segmentation-feature-image Article

Find out what clients really think using attitudinal segmentation research

Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very

GreenBook-Webinar-04/13 Article

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

b2b-marketing-strategies-hero-image Case Study

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

Checkout.com-NewtonX-IIEX EU-900 Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

agence-olloweb-qfp4-Ud6Fyg-unsplash Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

win-loss-survey-questions-article Article

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

bernard-hermant-Rc0MCwu4Pg8-unsplash Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

brand_perception_survey_questions Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

christina-wocintechchat-com-R_W_9D-53lw-unsplash Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

charlesdeluvio-Lks7vei-eAg-unsplash Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Cars,Driving,Advertisement Case Study

Adweek investigated the impact of data privacy policies on ad spend with NewtonX

Adweek partnered with NewtonX to gather senior marketers’ insights into the future of ad spend on platforms and publishers.

annie-spratt-ByRf_dChs4Q-unsplash Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

McKinsey-innovation-report-case-study Case Study

How McKinsey drives healthcare innovation with NewtonX

McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.

brand-evaluation-strategy-consulting Case Study

How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights

    The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such

timon-studler-ABGaVhJxwDQ-unsplash Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Fortune_CFO_Case_Study Case Study

Why Fortune Trusts NewtonX to Gather Executive Insights

For the second year in a row, Fortune relied on NewtonX to answer their most burning questions about the economy.

Social Media Platform Triples Revenue from NewtonX Insights – Feature Image Case Study

How NewtonX Enabled a Leading Social Media Platform to Triple their Yearly Ad Revenue

A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.

Tableau-NewtonX-B2B-Research-Innovation-Web Article

[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation

Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.

metaverse-future-feature-image Case Study

How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future

Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

bg-hero Article

Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

joseph-perez-9lNErGz_3jE-unsplash Case Study

How a global marketing agency gained top clients with C-suite insights

A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test

pankaj-patel-eygpU6KfOBk-unsplash-scaled Case Study

How insights from insurance underwriting professionals developed a successful go-to-market strategy

  Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their

Wall,Of,Office,Building,Close,Up Case Study

How NewtonX scouted 5,000 life insurance professionals for product-market fit

The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in

Teamwork,Concepts,,Analysis,,Consultation,,Exchange,Of,Ideas,And,Work,Plans. Case Study

How NewtonX helped a global data & analytics company compile a syndicated insurance agent study

Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.

adomas-aleno–ySLeov8m_8-unsplash Article

How a full-service B2B research provider can give you valuable business insights

Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.

photo-featured-business-newspaper-intelligence Article

The next generation of insights for hedge funds

Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is

buildings-business-finance-equity-photo Case Study

How a top private equity firm validated their investment thesis with NewtonX insights

Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in

Aerial,View,Of,Orange,Tree,Groves,On,Hills,Creating,Organic Article

How business leaders ensure success with NewtonX research

Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This

bibi-pace–1kKTsajRwk-unsplash Case Study

How NewtonX insights helped a leading social media platform boost content creator market share

A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors  The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than

bg-hero Case Study

How a Top 3 internet company acquired new clients for their digital advertising platform

Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in

Sparks,Fly,Out,Machine,Head,For,Metal,Processing,Laser,Metal Article

Why manufacturers need B2B market research

You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing

eugene-zhyvchik-DsI6UDgZePc-unsplash Article

Why is a social media influencer survey so hard to field?

Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate

adomas-aleno–ySLeov8m_8-unsplash (1) Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

sean-pollock-PhYq704ffdA-unsplash Article

The new business customer satisfaction survey approach that’s revolutionizing market research

Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for

charles-deluvio-d0lZVJjRuOE-unsplash Article

The smartest people make the dumbest mistakes: the difficult art of designing an expert survey

For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.

nx-blog-analytics-work-boom Case Study

Why a major social media company turned to NewtonX to understand how content creators were using their platform

A major social media company needed to understand how content creators on their platform thought about monetization.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Case Study

B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.

NewtonX-B2B Research-For-Pinterest-UX-Web Article

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

surface-TQmnNr9odYs-unsplash (1) Case Study

How we helped a top financial services company measure advertising effectiveness among its target audience

  The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical

nx-lp-pm-guide Case Study

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

michael-dziedzic-CcAyAIL8IRU-unsplash Press

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

Close-up,Of,Electronic,Circuit,Board,With,Processor Press

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

Close-up,Of,Open,Book,And,Pen. Article

What is B2B sample and why does it matter?

But what makes a sample good? What steps are necessary to obtain a good sample? What kinds of samples are useful for B2B market research? Even if you hire a B2B sample provider to help

Close-up,Of,Electronic,Circuit,Board,With,Processor Press

TechHQ: Firms not convinced to outsource cybersecurity skills, despite shortage

Originally published by TechHQ. The cybersecurity skills shortage is an ongoing dilemma that continues to wreak havoc on vulnerable systems globally. As organizations continue to face increasing cyber threats, it’s no longer just about having

michael-dziedzic-CcAyAIL8IRU-unsplash Press

VentureBeat: Why enterprises are massively subcontracting cybersecurity work

Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior

Close-up,Amazing,Wavy,Trace,Of,The,Boat,On,The,River Article

How to conduct B2B market research: a step-by-step guide

However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.

Computer,Circuit,Board,Background,Close,Up Article

What do CISOs value in their peers?

During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry. 

rodion-kutsaev-33ClzoZe_xM-unsplash Article

Brand Trust: What it is and why it’s important

Brand trust is foundational to your company’s success.

surface-TQmnNr9odYs-unsplash (1) Case Study

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

michael-dziedzic-CcAyAIL8IRU-unsplash Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Wall,Of,Office,Building,Close,Up Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Close-up,Of,Open,Book,And,Pen. Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

New,Computers,Technology.chip Press

Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends

The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

Portrait,Of,Businesswoman,Wearing,Face,Mask,In,Modern,Open,Plan Press

Fortune: Key takeaways from the Fortune-NewtonX CHRO survey

More flexibility is on the way… and the 9-to-5 is dying.

Close-up,Of,Electronic,Circuit,Board,With,Processor Report

NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends

Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success.   As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention

wp_disrupting_header_v2 Article

What is the importance of B2B market research?

Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.

Close-up,Of,Open,Book,And,Pen. Press

GreenBook: Why Would a CFO Take a $10 Survey?

This article appeared on August 9, 2021 on the GreenBook blog. The B2B market research industry is in need of an overhaul. Through the height of the pandemic, buyers of research experienced first-hand how crucial

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B customer satisfaction research tips and what to avoid

Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders

Airplanes,Parked,For,Storage Article

Product development market research methods

Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look

Cloud,Top,View.,Beautiful,Natural,Cloudscape,And,Sky,Aerial,View Article

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19

We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.

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6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

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[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research." 

Cloud,Top,View.,Beautiful,Natural,Cloudscape,And,Sky,Aerial,View Article

New B2B panels announce the death of market research giants

Leverage a B2B panel for enterprise market research surveys and qualitative expert interviews.

Close-up,Of,Green,Leaf,Background Article

[Infographic] Everything you need to know about the 2021 GRIT Report

Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.

nx-current-CHRO-cover Article

NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

charles-deluvio-w8m5mcM91rY-unsplash Case Study

GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

nx-lp-ux-innovation-report Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

Winding,Road,From,The,High,Mountain,Pass,In,Transylvania,,Romania. Article

Clean vehicle priorities of US automakers are no joke

Clean vehicles are among the top 3 priorities for OEMs in 2021.

nx-blog-healthcare-clouds Article

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

nx-lp-pm-guide Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

Close-up,Amazing,Wavy,Trace,Of,The,Boat,On,The,River Article

NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

nx-blog-fortune-cfos-high-growth-models Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

nx-blog-healthcare-clouds Article

The Battle of the Clouds: Healthcare Brings New Stakes For the $200B Public Cloud Market

The public cloud market, led by Google, Amazon, and Microsoft, is hitting a new period of meteoric growth.

nx-blog-fortune-3 Press

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

nx-blog-wifi-airplane Article

Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet

Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.

Close,Up,Edge,Of,Colorful,Magazine,Stacking,Roll,With,Blurry Case Study

Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

_nx-blog-quantum-computing Article

What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

nx-blog-business-fraud-in-AI Article

Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

nx-blog-5g-american Article

American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

nx-blog-CEO-interview-GB Press

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

nx-current-clinical-trial Article

BioTech Companies’ Clinical Trial Crisis

A typical drug takes over a decade and billions of dollars just to hit a pharmacy’s shelves. BioTech is looking to change that.

nx-blog-analytics-work-boom Article

The Analytics Workforce Boom

As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.

nx-current-webinar-header Article

[Webinar Replay] NewtonX Current: What CFOs really think about the future of work

Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work. 

nx-blog-IoT-airlines Article

IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

nx-blog-cash-desserts Article

Cash Deserts and the Death of ATMs

Pressure from the increasingly popular digital banking model has pushed legacy banks to cut costs and faze out physical branch networks.

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Is Your Car Hack-Proof? The $6B Cybersecurity Market For Protecting Vehicles

As cars become more connected through GPS, smart screens, and IoT, auto cybersecurity is rapidly becoming a critical industry pain-point.

nx-article-disrupting-checkout Article

Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like

Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.

nx-article-new-architects Article

The New Architects: How Tech Companies and VCs Are Shaping Urban Centers

72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?

nx-ai-agriculture Article

How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

nx-genz-bnpl Article

Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail

Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?

nx-medical-tourism Article

Inside the Startups Tapping Into the $439B Medical Tourism Startup Market

A look inside the startups disrupting the $439B medical tourism industry.

New,Computers,Technology.chip Article

The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip

Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.

Businesspeople,Discussing,And,Planning,Concept.,Front,Of,Glass,Wall,Marker Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

_nx-healthcare-ai Article

Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

nx-future-of-manufacturing Article

Are Robots Really Taking Manufacturing Jobs?

In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.

Close,Up,Of,Examining,Of,Test,Sample,Under,The,Microscope Case Study

How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

Life sciences giant uses annual brand tracker to inform 2021 strategy.

mfst-case-study-header Case Study

Why Microsoft chose NewtonX to develop an innovative new product strategy

Microsoft needed to harness voice of customer insights to guide a successful product launch.

Dashboard Case Study

Top 3 German auto manufacturer realizes cost savings following innovation-centered B2B qual and quant research

Driving cost-savings for a Top 3 German automaker through innovation-centered research.

Close,Up,Glowing,Light,Bulb Article

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

Building,Column,On,A,Government,Building,With,A,Beautiful,Blue Article

Will Artificial Intelligence “Kill All The Lawyers”?

As AI becomes more sophisticated in law, what is the overarching impact of AI lawyers?

crowd-of-people-with-hands-up-scaled Case Study

Capturing customer voice for a San Francisco ad tech giant

We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.

Technology Market Research Case Study

How a Top 5 Global Technology Company stays ahead of cybersecurity threats

Top tech company taps NewtonX to capture insights from 7,500 cybersecurity decision-makers.

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[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

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[Whitepaper] B2B market research disrupted: How AI & LinkedIn APIs finally killed fraud

Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D

josh-gordon-yBLQnuEVq_w-unsplash Press

MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

umberto-FewHpO4VC9Y-unsplash (1) Case Study

How we harnessed elite management insight to bridge disconnects between executive vision and operational execution

Understanding key execution gaps impacting organizational transformation.

nasa-1lfI7wkGWZ4-unsplash Case Study

Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations

How a large advertiser rolled out new data privacy regulations to meet customer needs.

nx-hospital-ai-makeover Article

The IoT Hospital Makeover: How New Technologies Are Streamlining Healthcare Services

Hospitals have adopted IoT devices across almost every aspect of the patient, doctor, and administrator experience and beyond.

NX_BLOG_ConsumerGenomics Article

The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

michael-dziedzic-CcAyAIL8IRU-unsplash Case Study

Delivering an annual tracker boasting participation from 20% of all Fortune 1000 CISOs

Harnessing the brilliance of Fortune 1000s CISOs to create a safer cyberworld.

adomas-aleno–ySLeov8m_8-unsplash Case Study

How we scouted the smartest global IP Lawyers to better understand the technology landscape inside and out

Scanning over 25,000 international IP lawyers to find the 12 with masterful insight.

rodion-kutsaev-33ClzoZe_xM-unsplash Case Study

How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights

Supporting transformation for a multi-billion healthcare portfolio through hyper-specific regional insights.

Close-up,Of,A,Part,Of,A,Microprocessor,In,Soft,Focus Article

The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?

When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.

NX_BLOG_CompetitiveBM2 Article

Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry

How direct access to data is changing the knowledge sector.

NX_BLOG_OpenBanking Article

Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

Unmanned,Aircraft,System,Quadcopter,Drone,In,The,Air,Near,City Case Study

How we located North America’s most elite real estate agents to glean critical home buying market insights

Finding the North America's first-class real estate agents to understand the modern home buyer's market.

james-aldrin-akPxU-g_kV4-unsplash Case Study

Helping our client retain market leadership in the ad tech space

Retaining market leadership in a highly-competitive space for a leading global tech conglomerate.

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How we helped an EdTech giant surmount new challenges posed by remote learning

Empowering an EdTech giant to effectively hyperscale to meet today’s remote learning needs.

nx-aiging-with-ai Article

Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations

Japan's growing elderly population has created a pressing need for technological aid.

nx-gig-economy-overhyped-article Article

The Future of Enterprise Work: Was the Gig Economy Overhyped?

Since the gig economy exploded in 2008 how has the industry changed?

newtonx-onepager-header Report

NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

NXcom_YiR_Header Article

NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

Closeup,Of,A,Young,Man,In,An,Office,Holding,A Article

NewtonX Current + Fortune Analytics: What CFOs really think about the future of work

The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.