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20 B2B Brand Awareness Survey Questions That Improve Strategic Planning
Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
How Synthetic Sample in B2B research enhances data quality
Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community.
Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers
We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
[Video] Meet NewtonX Prime: Instant insights for smarter investments
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Forget Emerging Tech: This is How Humans Do B2B Research
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Hedgeweek: Building reliable research by scaling qualitative data
Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Make industry waves with the Progress-Led Insights Framework
Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
Using in-depth interviews for richer business insights
Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.
Sampling smart: How open networks can help financial services firms unlock more value from their B2B research
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
How to use generative AI deliberately, for better B2B research results
Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s
The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime
Leading firms are using new technology to maintain their edge, and those without it risk falling behind.
Find out what clients really think using attitudinal segmentation research
Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry
No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.
Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth
As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.
[Webinar] The path to better decisions starts with better research
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
How the right win-loss survey questions improve sales and marketing performance
Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.
B2B message testing survey questions that increase marketing effectiveness
Asking the right message testing survey questions will help you understand how to connect with prospects and customers.
The right brand perception survey questions boost your marketing ROI
In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.
Ask customer experience survey questions to measure customer relationships
Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
NewtonX joins the Market Research Society
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
How NewtonX UX Research Powered Success for a Collaboration Software Leader
How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.
Gain proprietary insights with the NewtonX Knowledge Graph
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
The next generation of insights for hedge funds
Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is
How business leaders ensure success with NewtonX research
Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This
B2B Innovations: Research Methodology that Transformed UX at Pinterest
Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.
[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
NewtonX announces its acceptance into the Insights Association
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
AI-Powered Due Diligence: An expert network at the click of a button
Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert
Brand Trust: What it is and why it’s important
Brand trust is foundational to your company’s success.
Why is B2B market research so important?
B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the
Product development market research methods
Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look
Product-market fit research: How to do market size analysis
How to do market size analysis for product market fit.
6 tips to help make your next market research program a success
Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally
What is B2B market research?
B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
NewtonX FAQ Video Library
We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?
BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?
American 5G Beyond the Hype: Why the Technology Continues to Disappoint
While you may begin to see 5G networks available soon, the full potential of 5G is still to come.
GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting
"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.
How to conduct B2B research: 3 tips for quality insights
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?
Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.
Why Microsoft chose NewtonX to develop an innovative new product strategy
Microsoft needed to harness voice of customer insights to guide a successful product launch.
The Future of B2B Market Research is NewtonX Custom Recruiting
It’s time for a sea change in how market research happens.
[Infographic] Visualizing the true cost of bad data
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
[Whitepaper] B2B market research disrupted: How AI & LinkedIn APIs finally killed fraud
Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D
PRNewswire: NewtonX Launches the NewtonX Knowledge Graph
The NewtonX Graph identifies the exact audience for clients' business questions and every professional is 100% verified, so they can ground their work in true expertise and make strides with confidence.
Research Live: NewtonX Launches Research Recruitment Tool
NewtonX has produced a tool to help business conduct research with professionals.
AIThority: NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research
At the heart of the company’s unique market approach is the NewtonX Knowledge Graph.
MarketWatch: NewtonX Knowledge Graph Launches to Disrupt B2B Market Research Reliability and Quality
NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with hard-to-find high-quality, high-caliber professionals.
Dataconomy: NewtonX Knowledge Graph Launches, Using AI to Identify 1.1 Billion Niche Experts
Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem.
MarTech Series: The NewtonX Knowledge Graph Launches to Transform B2B Market Research Quality and Reliability
The NewtonX Knowledge Graph is at the core of NewtonX’s challenge to the status quo of the traditional B2B market research industry.
Forbes: How New Data Strategies Can Transform Enterprise Market Research
Get smart on the new primary market research for enterprises.
Top tech company attracts and retains top tech talent with Q3 approach
Enabling an innovative and competitive talent strategy through precise, accurate expertise.
How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights
Supporting transformation for a multi-billion healthcare portfolio through hyper-specific regional insights.
The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?
When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.
Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry
How direct access to data is changing the knowledge sector.
Banking Without Borders: Open Banking’s New Frontier
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.