54 results Communities
20 B2B Brand Awareness Survey Questions That Improve Strategic Planning
Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers
We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.
[Video] Meet NewtonX Prime: Instant insights for smarter investments
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Forget Emerging Tech: This is How Humans Do B2B Research
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
How the right win-loss survey questions improve sales and marketing performance
Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.
B2B message testing survey questions that increase marketing effectiveness
Asking the right message testing survey questions will help you understand how to connect with prospects and customers.
The right brand perception survey questions boost your marketing ROI
In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.
Ask customer experience survey questions to measure customer relationships
Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
NewtonX joins the Market Research Society
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers
Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.
B2B Market Research Methods for Better Decision Making
The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you
NewtonX announces its acceptance into the Insights Association
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Brand Trust: What it is and why it’s important
Brand trust is foundational to your company’s success.
6 tips to help make your next market research program a success
Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally
[Infographic] Everything you need to know about the 2021 GRIT Report
Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.
What is B2B market research?
B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
NewtonX FAQ Video Library
We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.
Trending: Large corporations’ secret weapon
What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting
"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.
[Webinar Replay] NewtonX Current: What CFOs really think about the future of work
Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work.
Are Robots Really Taking Manufacturing Jobs?
In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.
The Future of B2B Market Research is NewtonX Custom Recruiting
It’s time for a sea change in how market research happens.
Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?
We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.
HR Ex-Machina – Is AI The Solution To Human Resources Issues?
How human is HR? What can and cannot be automated, read on.
[Infographic] Visualizing the true cost of bad data
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
Capturing customer voice for a San Francisco ad tech giant
We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.
How a Top 5 Global Technology Company stays ahead of cybersecurity threats
Top tech company taps NewtonX to capture insights from 7,500 cybersecurity decision-makers.
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
How we harnessed elite management insight to bridge disconnects between executive vision and operational execution
Understanding key execution gaps impacting organizational transformation.
How we searched through 300,000 digital architects and IT operations experts to find the 20 to develop innovative, leading enterprise architecture
Driving enterprise digital transformation at rapid pace for a Top 3 Global Consulting Company.
BuiltInNYC: NewtonX raises $12M to locate experts with AI
The article was originally posted on BuiltInNYC. Today, NYC-based tech firm NewtonX announced a Series A funding round to the tune of $12 million to help companies where traditional search engines fall short. The funds
Forbes: The Economics Of Knowledge: How Much Is Expertise Worth Today?
The dot-com explosion of the late '90s and early aughts drastically altered the economics of knowledge. Read on how to learn how knowledge continues to evolve.
VR for Marketing: The Future, Or An Elaborate Gimmick?
According to a recent NewtonX B2B panel survey on the subject issued to 1,000 senior level executives at Fortune 5,000 companies. This sentiment is aligned with investment in the space: of the $4B invested in
Delivering an annual tracker boasting participation from 20% of all Fortune 1000 CISOs
Harnessing the brilliance of Fortune 1000s CISOs to create a safer cyberworld.
How we scouted the smartest global IP Lawyers to better understand the technology landscape inside and out
Scanning over 25,000 international IP lawyers to find the 12 with masterful insight.
The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?
When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.
Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry
How direct access to data is changing the knowledge sector.
Competitive Benchmarking: How to Change the Game
Establishing best practices through benchmarking eliminates the trial and error phase of testing a strategy or practice.
Banking Without Borders: Open Banking’s New Frontier
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
Helping our client retain market leadership in the ad tech space
Retaining market leadership in a highly-competitive space for a leading global tech conglomerate.
TechCrunch: Two Sigma leads $12m series A for expert knowledge network NewtonX
The article was originally posted on TechCrunch. Knowledge is the fuel of business. Every decision requires a full understanding of the data underlying it, and that means reaching out not only to an organization’s own
The Future of Enterprise Work: Was the Gig Economy Overhyped?
Since the gig economy exploded in 2008 how has the industry changed?
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
NewtonX Current + Fortune Analytics: What CFOs really think about the future of work
The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.