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C-Suite-Agenda-AI-Trust-1920px-feature-image Thought Leadership

Next on the C-Suite Agenda: AI Trust

Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s

kolsquare-influencer-report-newtonx-case-study-1920px-feature-image Case Study

Kolsquare + NewtonX define the state of influencer marketing across Europe

Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns. From selecting

Ogilvy-brand-migration-moves-break-case-study-1920px-feature-image Case Study

Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration

Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies. Yet, despite billions in deals, the majority of brand migrations fall

Newtonx M+ logo lockup Report

2024 GRIT Business & Innovation Report

“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and

oglivy-newtonx Press

Improving the Source-to-Pay Lifecycle for Energy Companies

Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to

Webinar-synthetic-sample-greenbook-1024-1920px-feature-image Webinar

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it

Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.

Brand-Migration-ogilvy-newtonx-1920px-feature-image Report

Beyond the Deal: Why Brand Migration Makes or Breaks M&A

Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.

synthetic-research-mr-newtonx-1920px-feature-image Article

How Synthetic Sample in B2B research enhances data quality

Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community. 

Warc-cube-lockup-feature-image-1920px-feature-image Report

The Future of Programmatic 2024

Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.

ChatGPT Article

ChatGPT dominates the AI market, but the Google threat looms

With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.

newtonx-transmission-cmo-report-lander-v2-1920-feature-image Report

Building The Board Ready CMO in B2B

Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its

Newtonx Teradata-logo-lockup-1920px-feature-image Press

Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability

Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.

NewtonX-Interbrand-report-feature-1920px-feature-image NewtonX Current

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

TKH-dec-nx-wallaroo.ai-1920px-feature-image Thought Leadership

[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears

Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.

you-x-ventures-X8H8vPcelPk-unsplash Case Study

EssenceMediacom + NewtonX Illuminate the Growing Role of B2B CMOs

Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.

Adweek-X-NewtonX-CMO-Session-v2-1920px-feature-image Case Study

Adweek + NewtonX Quantify the Business Impact of CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.

market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

brand-sentiment-analysis (3) Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Linkedin Banners Prime 1.2-V2 Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

Adweek-X-CMO-Panel-1920px-feature-image Article

Adweek + NewtonX Reveal Insights on CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

aditya-vyas-7ygsBEajOG0-unsplash (1) Case Study

How a Big Four bank defined GTM strategy with insights from high net-worth individuals

A leading bank refined its GTM strategy for a new, exclusive credit card with insights from high-net worth individuals (HNWIs).

Aerial,Top,View,Container,Cargo,Ship,In,Import,Export,Business Case Study

Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward

Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

primary-research Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

glg-competitors Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Silhouette,Of,Cropped,Shot,Of,Businessman,Hand,Working,With,New Case Study

How MBB delivers confident strategy with niche professional insights

MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.

persona-research Case Study

Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers

Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

ella-don-LJpbF2GmSx4-unsplash Case Study

Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era

Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.

mariana-proenca-_h0xG4s6NFg-unsplash-x Case Study

Optera + NewtonX build toward a net zero future with insights from sustainability leaders

The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

WSJ-generative-ai-article-feature-image Case Study

How The Wall Street Journal cut through the generative AI haze with NewtonX insights

How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

research-recession-1920×1080 Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

pexels-essow-936722-x Press

Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

jose-aljovin-JZMdGltAHMo-unsplash-x Case Study

How a tech giant used the voice of the community to power industry progress

What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.

Progress Led Insights Framework – feature image Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Meta-NewtonX-IIEX NA-v3 Article

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

alesia-kazantceva-VWcPlbHglYc-unsplash-x Article

Using in-depth interviews for richer business insights

Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.

NewtonX Current FinTech Feature Image NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

Generative-ai-chat-gpt Article

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023.    Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

verne-ho-0LAJfSNa-xQ-unsplash Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Attitudinal-segmentation-feature-image Article

Find out what clients really think using attitudinal segmentation research

Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very

energy-sustainability-insights Case Study

How NewtonX insights powered an oil giant’s multi-billion dollar investment in sustainability

A top energy company came to NewtonX to gather insights from leading sustainability executives on their decarbonization initiatives.

GreenBook-Webinar-04/13 Article

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

b2b-marketing-strategies-hero-image Case Study

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

Checkout.com-NewtonX-IIEX EU-900 Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

New,York,City,5th,Ave,Vertical Press

Adweek: CMOs Can’t Defend What They Can’t Define

Originally published on Adweek.com by Paul Hiebert on 3/27/23.   Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft. What, for example, makes someone who’s been

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

agence-olloweb-qfp4-Ud6Fyg-unsplash Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

persona-survey-questions-article Article

19 buyer persona survey questions for strategy insights

Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.

customer-retention-survey-questions-article Article

17 customer retention survey questions to unlock relationship drivers

Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.

win-loss-survey-questions-article Article

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

bernard-hermant-Rc0MCwu4Pg8-unsplash Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

brand_perception_survey_questions Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

christina-wocintechchat-com-R_W_9D-53lw-unsplash Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

charlesdeluvio-Lks7vei-eAg-unsplash Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Woman,Standing,In,Front,Of,The,Window. Case Study

How a design software company uncovered trends and best practices for hiring designers with NewtonX

Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.

annie-spratt-ByRf_dChs4Q-unsplash Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

McKinsey-innovation-report-case-study Case Study

How McKinsey drives healthcare innovation with NewtonX

McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.

brand-evaluation-strategy-consulting Case Study

How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights

    The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such

higher-education-research Case Study

How NewtonX grew a publisher’s higher education revenue

A leading academic publisher turned to NewtonX to help them understand their customers’ curriculum needs for MBA students.

timon-studler-ABGaVhJxwDQ-unsplash Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Social Media Platform Triples Revenue from NewtonX Insights – Feature Image Case Study

How NewtonX Enabled a Leading Social Media Platform to Triple their Yearly Ad Revenue

A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.

User-research-for-streaming-service Case Study

How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency

To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.

metaverse-future-feature-image Case Study

How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future

Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.

People,Talking,In,Office,Corridor,,Industrial,Interior,,Panorama Article

Fixing data quality, finding next gen respondents, and future-proofing insights practices: SampleCon 2022 Takeaways

Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

Custom-B2B-Research-Cascade-Insights-Web Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

Microsoft-NewtonX-Business-Insights-Web Article

[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights

NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.

bg-hero Article

Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

joseph-perez-9lNErGz_3jE-unsplash Case Study

How a global marketing agency gained top clients with C-suite insights

A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test

timon-studler-ABGaVhJxwDQ-unsplash Article

How expert surveys power your edge in due diligence

Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.

pankaj-patel-eygpU6KfOBk-unsplash-scaled Case Study

How insights from insurance underwriting professionals developed a successful go-to-market strategy

  Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their

Wall,Of,Office,Building,Close,Up Case Study

How NewtonX scouted 5,000 life insurance professionals for product-market fit

The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in

Teamwork,Concepts,,Analysis,,Consultation,,Exchange,Of,Ideas,And,Work,Plans. Case Study

How NewtonX helped a global data & analytics company compile a syndicated insurance agent study

Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.

bubbles-colorful-hero-graphic Case Study

How a hedge fund identified contrarian responses and risks missed by expert calls

Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.

buildings-business-finance-equity-photo Case Study

How a top private equity firm validated their investment thesis with NewtonX insights

Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in

bg-hero Case Study

How a Top 3 internet company acquired new clients for their digital advertising platform

Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in

New,York,City,5th,Ave,Vertical Article

How expert network companies boost your business strategy

Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.

adomas-aleno–ySLeov8m_8-unsplash (1) Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

hero-right Case Study

How we identified the world’s 10 founding blockchain experts for a leading venture capital firm

    The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure

White,Paper,Fiber Press

Quirk’s Media: How AI will shape B2B market research in 2022

Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of

charles-deluvio-d0lZVJjRuOE-unsplash Article

The smartest people make the dumbest mistakes: the difficult art of designing an expert survey

For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.

nx-blog-analytics-work-boom Case Study

Why a major social media company turned to NewtonX to understand how content creators were using their platform

A major social media company needed to understand how content creators on their platform thought about monetization.

verne-ho-0LAJfSNa-xQ-unsplash Case Study

How NewtonX helped a top financial services company enter the US fleet industry market

Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.

NewtonX-B2B Research-For-Pinterest-UX-Web Article

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

surface-TQmnNr9odYs-unsplash (1) Case Study

How we helped a top financial services company measure advertising effectiveness among its target audience

  The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical

nx-lp-pm-guide Case Study

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

michael-dziedzic-CcAyAIL8IRU-unsplash Press

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

Close-up,Of,Electronic,Circuit,Board,With,Processor Press

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

Close-up,Of,Electronic,Circuit,Board,With,Processor Press

TechHQ: Firms not convinced to outsource cybersecurity skills, despite shortage

Originally published by TechHQ. The cybersecurity skills shortage is an ongoing dilemma that continues to wreak havoc on vulnerable systems globally. As organizations continue to face increasing cyber threats, it’s no longer just about having

michael-dziedzic-CcAyAIL8IRU-unsplash Press

VentureBeat: Why enterprises are massively subcontracting cybersecurity work

Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior

surface-TQmnNr9odYs-unsplash (1) Case Study

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

michael-dziedzic-CcAyAIL8IRU-unsplash Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

Wall,Of,Office,Building,Close,Up Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Close-up,Of,Open,Book,And,Pen. Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

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Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends

The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.

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The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

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Fortune: Key takeaways from the Fortune-NewtonX CHRO survey

More flexibility is on the way… and the 9-to-5 is dying.

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NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends

Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success.   As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention

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GreenBook: Why Would a CFO Take a $10 Survey?

This article appeared on August 9, 2021 on the GreenBook blog. The B2B market research industry is in need of an overhaul. Through the height of the pandemic, buyers of research experienced first-hand how crucial

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Market Research Scorecard

Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.

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[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research." 

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NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

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GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

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B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

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What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

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[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

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Clean vehicle priorities of US automakers are no joke

Clean vehicles are among the top 3 priorities for OEMs in 2021.

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NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

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Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

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Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

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[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

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NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

nx-blog-fortune-cfos-high-growth-models Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

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NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

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The Battle of the Clouds: Healthcare Brings New Stakes For the $200B Public Cloud Market

The public cloud market, led by Google, Amazon, and Microsoft, is hitting a new period of meteoric growth.

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Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

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Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

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Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet

Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.

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Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

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What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

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Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

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Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy

A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.

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Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

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American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

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GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

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BioTech Companies’ Clinical Trial Crisis

A typical drug takes over a decade and billions of dollars just to hit a pharmacy’s shelves. BioTech is looking to change that.

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[Webinar Replay] NewtonX Current: What CFOs really think about the future of work

Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work. 

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IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

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Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like

Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.

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The New Architects: How Tech Companies and VCs Are Shaping Urban Centers

72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?

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How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

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Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail

Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?

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The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip

Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.

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How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

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How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

Life sciences giant uses annual brand tracker to inform 2021 strategy.

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Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

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Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

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The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

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Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.

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HR Ex-Machina – Is AI The Solution To Human Resources Issues?

How human is HR? What can and cannot be automated, read on.

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[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

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Will Artificial Intelligence “Kill All The Lawyers”?

As AI becomes more sophisticated in law, what is the overarching impact of AI lawyers?

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Capturing customer voice for a San Francisco ad tech giant

We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.

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[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

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[Whitepaper] B2B market research disrupted: How AI & LinkedIn APIs finally killed fraud

Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D

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MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

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Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations

How a large advertiser rolled out new data privacy regulations to meet customer needs.

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The IoT Hospital Makeover: How New Technologies Are Streamlining Healthcare Services

Hospitals have adopted IoT devices across almost every aspect of the patient, doctor, and administrator experience and beyond.

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VR for Marketing: The Future, Or An Elaborate Gimmick?

According to a recent NewtonX B2B panel survey on the subject issued to 1,000 senior level executives at Fortune 5,000 companies. This sentiment is aligned with investment in the space: of the $4B invested in

NX_BLOG_ConsumerGenomics Article

The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

maelys-chassin-i24oXh2h4BQ-unsplash Case Study

How we custom recruited a mix of policy masterminds to showcase Australia’s current political climate

Targeting policy masterminds to glean granular understanding of the current political climate.

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The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?

When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.

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Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry

How direct access to data is changing the knowledge sector.

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Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

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Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations

Japan's growing elderly population has created a pressing need for technological aid.

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The Future of Enterprise Work: Was the Gig Economy Overhyped?

Since the gig economy exploded in 2008 how has the industry changed?

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NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

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NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

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NewtonX Current + Fortune Analytics: What CFOs really think about the future of work

The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.