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The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and

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NewtonX Current

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

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How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

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How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

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Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

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TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

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Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

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Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

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Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

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Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

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How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

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Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

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Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

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Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

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When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made

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How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing

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Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

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Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

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Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as

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How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy

Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

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NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

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The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good

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Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

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The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

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How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at

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Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

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Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

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Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

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Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.

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Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.

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AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

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Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

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The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.

Case Study

How NewtonX scouted 5,000 life insurance professionals for product-market fit

The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in

Case Study

How we helped a top financial services company measure advertising effectiveness among its target audience

The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical

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[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

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Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

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[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

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NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

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Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

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Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

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Case Study

Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

Press

Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

Press

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

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Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

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