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Newtonx M+ logo lockup Report

2024 GRIT Business & Innovation Report

“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and

oglivy-newtonx Press

Improving the Source-to-Pay Lifecycle for Energy Companies

Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to

7kpis-the-nx-difference-2-1920px-feature-image Article

The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both  scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and

TKH-8.22-Karine-Pepin-webinar-1920px-feature-image Webinar

[Webinar Recap] The future of B2B research starts with the death of panels

Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.

tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image Webinar

[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide

Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.

newtonx_greenbook_logos Press

Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth

Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample. 

Newtonx Teradata-logo-lockup-1920px-feature-image Press

Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability

Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.

NewtonX-Interbrand-report-feature-1920px-feature-image NewtonX Current

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

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TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Linkedin Banners Prime 1.2-V2 Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

primary-research Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

glg-competitors Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

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Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

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Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

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Understanding your customer with the value proposition canvas

Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.

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Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

Groupe,Of,Casual,Business,People,Working,In,Front,Of,Glass Article

Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization. 

IIEX-EU-2023-Recap Article

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

annie-spratt-ByRf_dChs4Q-unsplash Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

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NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

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Quirk’s New York 2022: Three Takeaways on the Future of Market Research

Catch the leading perspectives on: prioritizing quality data, grounding results in business impact, and collaborative research.

People,Talking,In,Office,Corridor,,Industrial,Interior,,Panorama Article

Fixing data quality, finding next gen respondents, and future-proofing insights practices: SampleCon 2022 Takeaways

Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

Custom-B2B-Research-Cascade-Insights-Web Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

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Use Custom Recruiting to Find Experts with Business Insights

Highlights from NewtonX CEO Sascha Eder’s IIEX North America talk on using AI and automation to custom recruit experts for better business insights.

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Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

Teamwork,Concepts,,Analysis,,Consultation,,Exchange,Of,Ideas,And,Work,Plans. Case Study

How NewtonX helped a global data & analytics company compile a syndicated insurance agent study

Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.

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How a full-service B2B research provider can give you valuable business insights

Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.

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The next generation of insights for hedge funds

Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is

Aerial,View,Of,Orange,Tree,Groves,On,Hills,Creating,Organic Article

How business leaders ensure success with NewtonX research

Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This

bibi-pace–1kKTsajRwk-unsplash Case Study

How NewtonX insights helped a leading social media platform boost content creator market share

A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors  The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than

charles-deluvio-d0lZVJjRuOE-unsplash Article

How to hire the right B2B market research company

Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences

nx-gig-economy-overhyped-article Article

Why B2B research panels aren’t enough

If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B

eugene-zhyvchik-DsI6UDgZePc-unsplash Article

Why is a social media influencer survey so hard to field?

Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate

hero-right Case Study

How we identified the world’s 10 founding blockchain experts for a leading venture capital firm

    The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure

nx-referral-program Press

AlleyWatch: NewtonX Raises $32M for its B2B Research and Intelligence Platform that Connects Business Professionals to the Right Experts at Scale

Originally published in AlleyWatch on December 21, 2021. The knowledge economy has been the foundation of economic activity for developed nations since the 1960s.  Prioritizing intellectual capital, allows businesses to be more efficient and dynamic,

sean-pollock-PhYq704ffdA-unsplash Article

The new business customer satisfaction survey approach that’s revolutionizing market research

Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for

White,Paper,Fiber Press

Quirk’s Media: How AI will shape B2B market research in 2022

Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of

charles-deluvio-d0lZVJjRuOE-unsplash Article

The smartest people make the dumbest mistakes: the difficult art of designing an expert survey

For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.

verne-ho-0LAJfSNa-xQ-unsplash Case Study

How NewtonX helped a top financial services company enter the US fleet industry market

Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.

what-is-b2b-marketing-research Press

Yahoo News: NewtonX secures $32M to power your next business decision

This article was originally written by Christine Hall and published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Case Study

B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.

NXcom_YiR_Header Press

VentureBeat: NewtonX raises $32M for AI that connects customers with subject-matter experts

Originally published in VentureBeat on December 8, 2021: According to Forrester research, between 60% and 73% of all data within an enterprise goes unused for analytics. The challenge is often surfacing knowledge from people with experience

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AI Magazine: NewtonX: Using AI to power business Decisions

Originally posted in AI Magazine on December 9, 2021: After raising US$32m, we look at NewtonX who is continuing to develop its tool aimed at creating access to high-quality data and research for everyone Founded

DSC00219_SaschaEder_COO_NewtonX Press

TechCrunch: NewtonX secures $32M to power your next business decision

This article was originally published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all of that knowledge lives is

DSC00219_SaschaEder_COO_NewtonX Press

NewtonX Announces $32M Series B to Democratize Access to Business Insights for Decision-makers

NEW YORK, New York., December 8, 2021 / — NewtonX, the leading B2B market research and intelligence company today announced the closing of a $32M Series B funding round. The round is led by Marbruck

NewtonX-B2B Research-For-Pinterest-UX-Web Article

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

surface-TQmnNr9odYs-unsplash (1) Case Study

How we helped a top financial services company measure advertising effectiveness among its target audience

  The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical

nx-lp-pm-guide Case Study

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

michael-dziedzic-CcAyAIL8IRU-unsplash Press

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

Close-up,Of,Electronic,Circuit,Board,With,Processor Press

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

Close-up,Of,Open,Book,And,Pen. Article

What is B2B sample and why does it matter?

But what makes a sample good? What steps are necessary to obtain a good sample? What kinds of samples are useful for B2B market research? Even if you hire a B2B sample provider to help

Close-up,Amazing,Wavy,Trace,Of,The,Boat,On,The,River Article

How to conduct B2B market research: a step-by-step guide

However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.

Realistic,Night,Italy,From,Space,,Venice,From,Space,,Night,Sicily Article

AI-Powered Due Diligence: An expert network at the click of a button

Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert

rodion-kutsaev-33ClzoZe_xM-unsplash Article

Brand Trust: What it is and why it’s important

Brand trust is foundational to your company’s success.

michael-dziedzic-CcAyAIL8IRU-unsplash Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Wall,Of,Office,Building,Close,Up Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Close-up,Of,Open,Book,And,Pen. Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

New,Computers,Technology.chip Press

Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends

The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

Portrait,Of,Businesswoman,Wearing,Face,Mask,In,Modern,Open,Plan Press

Fortune: Key takeaways from the Fortune-NewtonX CHRO survey

More flexibility is on the way… and the 9-to-5 is dying.

Close-up,Of,Electronic,Circuit,Board,With,Processor Report

NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends

Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success.   As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention

wp_disrupting_header_v2 Article

What is the importance of B2B market research?

Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.

Close-up,Of,Open,Book,And,Pen. Press

GreenBook: Why Would a CFO Take a $10 Survey?

This article appeared on August 9, 2021 on the GreenBook blog. The B2B market research industry is in need of an overhaul. Through the height of the pandemic, buyers of research experienced first-hand how crucial

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B customer satisfaction research tips and what to avoid

Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders

Airplanes,Parked,For,Storage Article

Product development market research methods

Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look

Airport,,Aerial,View Article

Market Research Scorecard

Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.

Cloud,Top,View.,Beautiful,Natural,Cloudscape,And,Sky,Aerial,View Article

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19

We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.

Article

6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

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[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research." 

Cloud,Top,View.,Beautiful,Natural,Cloudscape,And,Sky,Aerial,View Article

New B2B panels announce the death of market research giants

Leverage a B2B panel for enterprise market research surveys and qualitative expert interviews.

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[Infographic] Everything you need to know about the 2021 GRIT Report

Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.

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NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

charles-deluvio-w8m5mcM91rY-unsplash Case Study

GreenBook chooses NewtonX for market research industry-leading GRIT report

Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

nx-lp-ux-innovation-report Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

nx-blog-healthcare-clouds Article

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

Aerial,View,Of,The,Parking,At,The,Motor,Works Article

Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

nx-lp-post-webinar Article

Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

nx-lp-pm-guide Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

nx-blog-fortune-cfos-high-growth-models Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

nx-blog-pride Article

NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

nx-blog-fortune-cfos-talent-pipelines Press

Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

nx-blog-fortune-3 Press

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

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Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

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Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

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GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

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The Analytics Workforce Boom

As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.

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[Webinar Replay] NewtonX Current: What CFOs really think about the future of work

Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work. 

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How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

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Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

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The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

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[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

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[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

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[Whitepaper] B2B market research disrupted: How AI & LinkedIn APIs finally killed fraud

Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D

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PRNewswire: NewtonX Launches the NewtonX Knowledge Graph

The NewtonX Graph identifies the exact audience for clients' business questions and every professional is 100% verified, so they can ground their work in true expertise and make strides with confidence.

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Research Live: NewtonX Launches Research Recruitment Tool

NewtonX has produced a tool to help business conduct research with professionals.

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MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

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AIThority: NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research

At the heart of the company’s unique market approach is the NewtonX Knowledge Graph.

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MarketWatch: NewtonX Knowledge Graph Launches to Disrupt B2B Market Research Reliability and Quality

NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with hard-to-find high-quality, high-caliber professionals.

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Dataconomy: NewtonX Knowledge Graph Launches, Using AI to Identify 1.1 Billion Niche Experts 

Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem.

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MarTech Series: The NewtonX Knowledge Graph Launches to Transform B2B Market Research Quality and Reliability

The NewtonX Knowledge Graph is at the core of NewtonX’s challenge to the status quo of the traditional B2B market research industry.

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How we harnessed elite management insight to bridge disconnects between executive vision and operational execution

Understanding key execution gaps impacting organizational transformation.

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Forbes: How New Data Strategies Can Transform Enterprise Market Research

Get smart on the new primary market research for enterprises.

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The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

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Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry

How direct access to data is changing the knowledge sector.

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Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

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NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

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NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

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NewtonX Current + Fortune Analytics: What CFOs really think about the future of work

The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.