NewtonX & PR 73 reveals how communications teams face trust challenges. Explore insights and strategies to build internal credibility.
Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.
“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and
Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.
Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.
Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample.
Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Catch the leading perspectives on: prioritizing quality data, grounding results in business impact, and collaborative research.
Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.
Highlights from NewtonX CEO Sascha Eder’s IIEX North America talk on using AI and automation to custom recruit experts for better business insights.
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.
Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.
Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is
Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This
A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than
Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences
If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B
Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate
The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure
Originally published in AlleyWatch on December 21, 2021. The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic,
Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for
Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of
For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.
Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.
This article was originally written by Christine Hall and published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all
Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.
Originally published in VentureBeat on December 8, 2021: According to Forrester research, between 60% and 73% of all data within an enterprise goes unused for analytics. The challenge is often surfacing knowledge from people with experience
Originally posted in AI Magazine on December 9, 2021: After raising US$32m, we look at NewtonX who is continuing to develop its tool aimed at creating access to high-quality data and research for everyone Founded
This article was originally published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all of that knowledge lives is
NEW YORK, New York., December 8, 2021 / — NewtonX, the leading B2B market research and intelligence company today announced the closing of a $32M Series B funding round. The round is led by Marbruck
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of
Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and
But what makes a sample good? What steps are necessary to obtain a good sample? What kinds of samples are useful for B2B market research? Even if you hire a B2B sample provider to help
However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.
Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert
Brand trust is foundational to your company’s success.
NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.
Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits
B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the
The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant
The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.
Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should
More flexibility is on the way… and the 9-to-5 is dying.
Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention
Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.
This article appeared on August 9, 2021 on the GreenBook blog. The B2B market research industry is in need of an overhaul. Through the height of the pandemic, buyers of research experienced first-hand how crucial
Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders
Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look
Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.
How to do market size analysis for product market fit.
We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.
Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally
Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."
Leverage a B2B panel for enterprise market research surveys and qualitative expert interviews.
Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.
Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?
Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.
Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.
B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.
What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,
We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.
While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.
What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.
For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.
To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?
We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.
"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.
As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.
Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work.
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.
It’s time for a sea change in how market research happens.
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
Discover how we unlocked the secret to 0% fraud across our market research. Download our latest whitepaper. D
The NewtonX Graph identifies the exact audience for clients' business questions and every professional is 100% verified, so they can ground their work in true expertise and make strides with confidence.
NewtonX has produced a tool to help business conduct research with professionals.
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
At the heart of the company’s unique market approach is the NewtonX Knowledge Graph.
NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with hard-to-find high-quality, high-caliber professionals.
Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem.
The NewtonX Knowledge Graph is at the core of NewtonX’s challenge to the status quo of the traditional B2B market research industry.
Understanding key execution gaps impacting organizational transformation.
Get smart on the new primary market research for enterprises.
How direct access to data is changing the knowledge sector.
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.