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7kpis-the-nx-difference-2-1920px-feature-image Article

The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both  scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and

Fortune_CFO_Case_Study Case Study

C-suite insights advance Teradata’s position in trusted AI

Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.

newtonx-transmission-cmo-case-study-lander-v3-1920px-feature-image Case Study

Transmission Elevates The B2B CMO in the Boardroom

As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.

NewtonX-Current-Jeremy-Google-Hiring-Missing-Talent-900px-body-asset NewtonX Current

Retail decision-makers are keen to deploy generative AI, but hiring the right people may prove trickier than expected

Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.

market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

brand-sentiment-analysis (3) Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

primary-research Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

glg-competitors Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

research-recession-1920×1080 Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

chris-henry-AwxDZTanOhE-unsplash Article

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

Groupe,Of,Casual,Business,People,Working,In,Front,Of,Glass Article

Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization. 

IIEX-EU-2023-Recap Article

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

Woman,Standing,In,Front,Of,The,Window. Case Study

How a design software company uncovered trends and best practices for hiring designers with NewtonX

Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.

annie-spratt-ByRf_dChs4Q-unsplash Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

Portrait,Of,Businesswoman,Wearing,Face,Mask,In,Modern,Open,Plan Press

Fortune: Key takeaways from the Fortune-NewtonX CHRO survey

More flexibility is on the way… and the 9-to-5 is dying.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19

We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.

nx-current-CHRO-cover Article

NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

nx-lp-post-webinar Article

Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

nx-blog-fortune-cfos-high-growth-models Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

nx-blog-pride Article

NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

nx-blog-fortune-cfos-talent-pipelines Press

Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

nx-blog-fortune-3 Press

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

nx-blog-fortune-cfos-return-to-work Press

Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

Businesspeople,Discussing,And,Planning,Concept.,Front,Of,Glass,Wall,Marker Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

michael-dziedzic-qDG7XKJLKbs-unsplash Article

Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

Close,Up,Glowing,Light,Bulb Article

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

michael-dziedzic-VlZYu3nZIRI-unsplash Article

HR Ex-Machina – Is AI The Solution To Human Resources Issues?

How human is HR? What can and cannot be automated, read on.

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

wp_disrupting_header_v2 Article

[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

josh-gordon-yBLQnuEVq_w-unsplash Press

MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

Close,Shot,Of,A,Human,Hand,Writing,Something,On,The Press

Forbes: Why Your Company Should Kill Noncompetes

The article was originally posted on Forbes. Increasingly, businesses can capitalize on individual expertise for narrow needs, ad-hoc projects and consultations. On the flip side, businesses are more open than ever to specialized talent contributing

NX_BLOG_ConsumerGenomics Article

The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

charles-deluvio-w8m5mcM91rY-unsplash Case Study

Top tech company attracts and retains top tech talent with Q3 approach

Enabling an innovative and competitive talent strategy through precise, accurate expertise.

NX_BLOG_CompetitiveBM2 Article

Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry

How direct access to data is changing the knowledge sector.

NXcom_YiR_Header

NewtonX Year In Review: Trends and Forecasts for B2B Market Research

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

NX_BLOG_OpenBanking Article

Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

nx-gig-economy-overhyped-article Article

The Future of Enterprise Work: Was the Gig Economy Overhyped?

Since the gig economy exploded in 2008 how has the industry changed?

newtonx-onepager-header Report

NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

NXcom_YiR_Header Article

NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.