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C-Suite-Agenda-AI-Trust-1920px-feature-image Thought Leadership

Next on the C-Suite Agenda: AI Trust

Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s

synthetic-research-mr-newtonx-1920px-feature-image Article

How Synthetic Sample in B2B research enhances data quality

Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community. 

Warc-cube-lockup-feature-image-1920px-feature-image Report

The Future of Programmatic 2024

Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.

newtonx-transmission-cmo-report-lander-v2-1920-feature-image Report

Building The Board Ready CMO in B2B

Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its

NX-Current-ai-wsj-marketing-1920px-feature-image NewtonX Current

Marketers want AI to help them be more efficient and effective, not replace their human colleagues

Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?

NX-Xerox-Interview-speakers-0424-1920px-feature-image Thought Leadership

CMOs, It’s Time for Reinvention

NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.

NewtonX-Interbrand-report-feature-1920px-feature-image NewtonX Current

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

TKH-dec-nx-wallaroo.ai-1920px-feature-image Thought Leadership

[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears

Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.

09.6_Fuel Cycle-NewtonX-Knowledge Haystack Webinar-1920px-feature image Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

The Hypergrowth Strategy Framework-teaser-1920px-feature-image Conferences

Back your decisions with the Hypergrowth Strategy Framework

Tap into the secret of high growth companies: custom B2B research.

08.17_NewtonX-NewtonX-AI-Webinar-1920px-feature image Thought Leadership

[Webinar] Masterclass: How to actually apply AI to the business

Join Jason Talwar, Patiwat Panurach, and Vicky Gu to learn how to design questions and interpret data on emerging technology—for maximum business impact.

TMRE23 speakers-v1-1920px-feature image (1) Conferences

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

07.23_TKH-cutting-research-costs-900 Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

Progress Led Insights Framework – feature image Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

NewtonX Current FinTech Feature Image NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

GreenBook-Webinar-04/13 Article

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

IIEX-EU-2023-Recap Article

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

Checkout.com-NewtonX-IIEX EU-900 Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

knowledge-haystack-webinar-episode-2-900 Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NX Current Generative AI – Feature Image 1920 (1) NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

Hedgeweek-webinar-2023-900 Thought Leadership

[Webinar] Searching for Knowledge: How hedge funds can find the right ‘experts’ and enhance returns

Join Hedgeweek and NewtonX for an insightful webinar as we reveal how finding the right 'experts' can help decision making and enhance your fund's returns.

Lookahead-webinar-2023-900 Thought Leadership

[Webinar] B2B Research Trends: How can insights leaders drive more impact in 2023?

  Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent

Woman,Standing,In,Front,Of,The,Window. Report

[Report] Market Research Business Outlook 2023: Restoring Trust in Sample Quality

B2B market research must change: GreenBook GRIT insights reveal an industry plagued by poor data.