With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
When decision-makers are debating which generative AI tools to invest in, it's reliability that tips the scales. But is brand awareness coloring perceptions?
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.