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synthetic-research-mr-newtonx-1920px-feature-image Article

How Synthetic Sample in B2B research enhances data quality

Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community. 

7kpis-the-nx-difference-2-1920px-feature-image Article

The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both  scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and

ChatGPT Article

ChatGPT dominates the AI market, but the Google threat looms

With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.

NX-Current-roi-ai-1920px-feature-image Article

Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI

Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.

market-entry Article

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

persona-research Article

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

rim-weighting Article

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

brand-sentiment-analysis (3) Article

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Linkedin Banners Prime 1.2-V2 Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

GreenBook-webinar-sascha-900 Article

[Webinar] The new product research framework making waves in the Fortune 500

Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.

Adweek-X-CMO-Panel-1920px-feature-image Article

Adweek + NewtonX Reveal Insights on CMO Collaboration

What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

The-Office-Episode-3-1920px-feature-image Article

The Office Research Edition | Episode 3: Battle of the Vendors

Head of Research Michael kicks off a new company holiday: Procurement day! Just kidding, we still have to work.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Crystals,Of,Citric,Acid,,A,Common,Food,Preservative Article

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

The Office Animated Feature Image – episode 3 Article

The Office Research Edition | Episode 2: Ever Heard of a Data Culture?

Strategy and research form an unlikely team to help corporate make market entry decisions.

primary-research Article

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

glg-competitors Article

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Water,Blue,Gel,Balls.,Polymer,Gel.,Silica,Gel.,Balls,Of Article

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

value-equivalence-line Article

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

derived-importance Article

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

commission-market-research Article

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

brand-health-tracking Article

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

The Office episode 1-1920px-feature image Article

The Office Research Edition | Episode 1: The Cost of Bad Data

The VibeByte research team sources marketing and product insights for a company rebrand. Things go awry.

attitudinal-research Article

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

B2B-customer-experience Article

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

audience-segmentation Article

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

b2b-branding Article

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

B2B-market-segmentation Article

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

gain-creators Article

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

gabor-granger Article

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

B2B-market-intelligence Article

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

research-recession-1920×1080 Article

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

3-part-playbook-Feature image_1920 Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

campaign-creators-pypeCEaJeZY-unsplash-x Article

Unlocking value with the laddering method

Discover the emotional motivation behind your prospects’ purchasing decisions using the laddering method.

christina-wocintechchat-com-R_W_9D-53lw-unsplash-x Article

Securing reliable outcomes with monadic testing

Steer your decision-making in the right direction using monadic testing insights.

marian-kroell-DZ0zKDzaf_k-unsplash-x Article

Understanding your customer with the value proposition canvas

Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.

Progress Led Insights Framework – feature image Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Meta-NewtonX-IIEX NA-v3 Article

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

alesia-kazantceva-VWcPlbHglYc-unsplash-x Article

Using in-depth interviews for richer business insights

Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.

Generative-ai-chat-gpt Article

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023.    Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

verne-ho-0LAJfSNa-xQ-unsplash Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Attitudinal-segmentation-feature-image Article

Find out what clients really think using attitudinal segmentation research

Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very

Close-up,Of,Green,Leaf,Background Article

How research helps your B2B buyer persona evolve with your business

You want to focus your time, energy and budget on marketing to the right people. You know that B2B buyer personas can be an excellent tool to achieve this. But only if they’re created and

chris-henry-AwxDZTanOhE-unsplash Article

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

Groupe,Of,Casual,Business,People,Working,In,Front,Of,Glass Article

Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization. 

GreenBook-Webinar-04/13 Article

[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business

IIEX-EU-2023-Recap Article

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

Checkout.com-NewtonX-IIEX EU-900 Article

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.

agence-olloweb-qfp4-Ud6Fyg-unsplash Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

persona-survey-questions-article Article

19 buyer persona survey questions for strategy insights

Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.

customer-retention-survey-questions-article Article

17 customer retention survey questions to unlock relationship drivers

Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.

win-loss-survey-questions-article Article

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

bernard-hermant-Rc0MCwu4Pg8-unsplash Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

brand_perception_survey_questions Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

christina-wocintechchat-com-R_W_9D-53lw-unsplash Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

charlesdeluvio-Lks7vei-eAg-unsplash Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Two,Creative,Business,People,Meeting,And,Planning,Use,Post,It Article

Using Research Strategies to Find and Overcome Market Entry Barriers

Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are

arisa-chattasa-0LaBRkmH4fM-unsplash-scaled Article

Research 6 Key Components for a Successful B2B Market Entry Strategy

You can increase the success of your B2B market entry strategy by gathering data and insights across six critical areas. Here are how leading companies used B2B sample providers and research to increase the potential

Silhouette,Of,Cropped,Shot,Of,Businessman,Hand,Working,With,New Article

Improving Your Research Improves Your B2B Go-To-Market Planning

The success of your B2B go-to-market planning rests on the quality of insights and data that are the foundation of the process.   Bringing a new product or service to market is a high-stakes, costly, and

Business,People,Planning,Strategy,Analysis,Office,Concept Article

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

sigmund-B-x4VaIriRc-unsplash-scaled Article

B2B Customer Health Scores: 16 Questions for Success

The specific metrics that go into your customer health score should be customized to your business. Here are common customer health metric questions.

ian-dooley-DuBNA1QMpPA-unsplash-scaled Article

B2B UX Best Practices: Building Strong Business Relationships

Adopting B2B UX best practices will help your company deliver an exceptional experience for all users. You will forge strong business relationships that will support profitable growth. B2B UX research should be a part of

pankaj-patel-eygpU6KfOBk-unsplash-scaled Article

Strengthen Your B2B Product Launch Checklist with Custom Recruiting

Because so much depends on your B2B product launch plan, use custom recruiting to get decision-quality insights.

brennan-burling-xn602Ft9HJQ-unsplash-scaled Article

B2B Product Launch Strategy: Why Accurate Insights Matter

Make the right calls on high-stakes decisions. Here is how to use research at each step in the product launch process.

Tableau-NewtonX-tmre-900 Article

Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research

Download the PDF version here.    Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve

nx-grit-report-cs Article

Futureproof your strategy with the B2B Product Research Lifecycle

Introducing the Product Research Lifecycle: your winning framework to discover the questions top product, marketing, and UX leaders ask at each stage of the development cycle, from launch to market expansion.

NewtonX-Salesforce-sascha-michelle-v2-1200 Article

How Salesforce delivers pitch perfect messaging for Dreamforce

Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.

customer-loyalty-in-b2b Article

How to Build Customer Loyalty in B2B

What is brand customer loyalty? Why is building and maintaining it important? Find out how you can improve the customer experience and increase loyalty.

how-to-build-brand-trust Article

How to Measure and Build B2B Brand Trust to Ensure Brand Safety

How do you build and measure brand trust & safety in the B2B market? Learn more about the insights you can tap into with custom market research.

grit-commentary-whitepaper-lp (1) Article

Brand Health Measurement: Why Track Brand Health Metrics?

Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.

b2b-brand-awareness-article Article

The Value of Building B2B Brand Awareness

How do you build, increase, and measure brand awareness in B2B industries? Read more about the value and insights you can gather by measuring awareness.

annie-spratt-ByRf_dChs4Q-unsplash Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

b2b-marketing-strategies-hero-image Article

B2B marketing strategies differ from B2C strategies and affect how you conduct B2B research

B2B marketing strategies are fundamentally different from B2C strategies. Here are the implications of conducting B2B market research.

b2b-brand-strategy Article

Building your B2B brand strategy on solid data

Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.

b2b-customer-journey-map Article

Drive growth with a data-rich B2B customer journey map

A B2B customer journey map is a valuable growth tool when you build it with rich and trustworthy data and insights.

Product-Led-Summit-Leon-Web Article

How to futureproof your product strategy with custom product research

Recapping NewtonX COO Leon Mishkis’s talk at the Product-Led Summit on overcoming data challenges across the Product-Led Research Lifecycle.

timon-studler-ABGaVhJxwDQ-unsplash Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

quirks-new-york-takeaways-900px Article

Quirk’s New York 2022: Three Takeaways on the Future of Market Research

Catch the leading perspectives on: prioritizing quality data, grounding results in business impact, and collaborative research.

NewtonX_due_diligence Article

Sharpen Due Diligence with B2B Market Research for More Profitable M&A Deals

Including B2B market research into your M&A due diligence process uncovers drivers of enterprise value.

Tableau-NewtonX-B2B-Research-Innovation-Web Article

[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation

Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.

People,Talking,In,Office,Corridor,,Industrial,Interior,,Panorama Article

Fixing data quality, finding next gen respondents, and future-proofing insights practices: SampleCon 2022 Takeaways

Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

Custom-B2B-Research-Cascade-Insights-Web Article

Why Custom B2B Research is the Secret to Exponential Business Growth

NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.

Business-Insights-IIEX-Web-V2 Article

Use Custom Recruiting to Find Experts with Business Insights

Highlights from NewtonX CEO Sascha Eder’s IIEX North America talk on using AI and automation to custom recruit experts for better business insights.

Microsoft-NewtonX-Business-Insights-Web Article

[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights

NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.

bg-hero Article

Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

timon-studler-ABGaVhJxwDQ-unsplash Article

How expert surveys power your edge in due diligence

Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.

adomas-aleno–ySLeov8m_8-unsplash Article

How a full-service B2B research provider can give you valuable business insights

Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.

photo-featured-business-newspaper-intelligence Article

The next generation of insights for hedge funds

Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is

Aerial,View,Of,Orange,Tree,Groves,On,Hills,Creating,Organic Article

How business leaders ensure success with NewtonX research

Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This

riley-bathauer-gdzQGPmFUB4-unsplash Article

3 strategies to be the most innovative social media creator company

Online media and internet companies face increasing pressure to innovate amidst changing social habits and sentiments. Features are here today and gone tomorrow, dependent on user needs and preferences. Emerging technologies throw curveballs into product

charles-deluvio-d0lZVJjRuOE-unsplash Article

How to hire the right B2B market research company

Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences

nx-gig-economy-overhyped-article Article

Why B2B research panels aren’t enough

If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B

Sparks,Fly,Out,Machine,Head,For,Metal,Processing,Laser,Metal Article

Why manufacturers need B2B market research

You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing

New,York,City,5th,Ave,Vertical Article

How expert network companies boost your business strategy

Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.

eugene-zhyvchik-DsI6UDgZePc-unsplash Article

Why is a social media influencer survey so hard to field?

Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate

adomas-aleno–ySLeov8m_8-unsplash (1) Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

sean-pollock-PhYq704ffdA-unsplash Article

The new business customer satisfaction survey approach that’s revolutionizing market research

Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for

charles-deluvio-d0lZVJjRuOE-unsplash Article

The smartest people make the dumbest mistakes: the difficult art of designing an expert survey

For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.

NewtonX-B2B Research-For-Pinterest-UX-Web Article

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

Aerial,Shot,Of,An,Yacht,,Turning,In,The,Sea,From Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Close-up,Of,Open,Book,And,Pen. Article

What is B2B sample and why does it matter?

But what makes a sample good? What steps are necessary to obtain a good sample? What kinds of samples are useful for B2B market research? Even if you hire a B2B sample provider to help

Close-up,Amazing,Wavy,Trace,Of,The,Boat,On,The,River Article

How to conduct B2B market research: a step-by-step guide

However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.

Computer,Circuit,Board,Background,Close,Up Article

What do CISOs value in their peers?

During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry. 

rodion-kutsaev-33ClzoZe_xM-unsplash Article

Brand Trust: What it is and why it’s important

Brand trust is foundational to your company’s success.

michael-dziedzic-CcAyAIL8IRU-unsplash Article

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Wall,Of,Office,Building,Close,Up Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Close-up,Of,Open,Book,And,Pen. Article

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

Macro,Close,Up,Of,Soap,Bubbles,Look,Like,Scientific,Image Article

The five main differences between B2B and B2C market research

Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should

Close,Up,Of,Victorian,Printing,Press,Letters Article

What is corporate market research?

Corporate market research, generally speaking, is a study of the market in which a business operates. Within the subject of corporate market research there are different subfields. Some of those include product-market fit, voice of

wp_disrupting_header_v2 Article

What is the importance of B2B market research?

Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Article

B2B customer satisfaction research tips and what to avoid

Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders

Airplanes,Parked,For,Storage Article

Product development market research methods

Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look

Airport,,Aerial,View Article

Market Research Scorecard

Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.

Cloud,Top,View.,Beautiful,Natural,Cloudscape,And,Sky,Aerial,View Article

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Article

Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19

We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.

Article

6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

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[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research." 

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New B2B panels announce the death of market research giants

Leverage a B2B panel for enterprise market research surveys and qualitative expert interviews.

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[Infographic] Everything you need to know about the 2021 GRIT Report

Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.

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NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

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B2B Panels are passé: NewtonX and the future of B2B market research

Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.

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B2B Relationship Cultural Considerations

As firms from around the globe seek to expand their operations, they are increasingly turning to the services of accountants, lawyers, B2B market research companies, and other professional advisers

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What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

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[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

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Clean vehicle priorities of US automakers are no joke

Clean vehicles are among the top 3 priorities for OEMs in 2021.

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NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

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Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

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Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

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[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

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NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

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NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

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The Battle of the Clouds: Healthcare Brings New Stakes For the $200B Public Cloud Market

The public cloud market, led by Google, Amazon, and Microsoft, is hitting a new period of meteoric growth.

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Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet

Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.

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What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

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Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

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American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

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BioTech Companies’ Clinical Trial Crisis

A typical drug takes over a decade and billions of dollars just to hit a pharmacy’s shelves. BioTech is looking to change that.

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The Analytics Workforce Boom

As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.

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[Webinar Replay] NewtonX Current: What CFOs really think about the future of work

Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work. 

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IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

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Cash Deserts and the Death of ATMs

Pressure from the increasingly popular digital banking model has pushed legacy banks to cut costs and faze out physical branch networks.

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Is Your Car Hack-Proof? The $6B Cybersecurity Market For Protecting Vehicles

As cars become more connected through GPS, smart screens, and IoT, auto cybersecurity is rapidly becoming a critical industry pain-point.

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Get $500 when you invite your industry peers to try NewtonX for the first time!

Learn more about the NewtonX referral program, you could earn up to $500.

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Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like

Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.

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The New Architects: How Tech Companies and VCs Are Shaping Urban Centers

72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?

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How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

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Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail

Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?

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Inside the Startups Tapping Into the $439B Medical Tourism Startup Market

A look inside the startups disrupting the $439B medical tourism industry.

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The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip

Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.

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How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

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Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

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Are Robots Really Taking Manufacturing Jobs?

In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.

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Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

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Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

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The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

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Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.

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HR Ex-Machina – Is AI The Solution To Human Resources Issues?

How human is HR? What can and cannot be automated, read on.

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[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

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Will Artificial Intelligence “Kill All The Lawyers”?

As AI becomes more sophisticated in law, what is the overarching impact of AI lawyers?

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[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

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The IoT Hospital Makeover: How New Technologies Are Streamlining Healthcare Services

Hospitals have adopted IoT devices across almost every aspect of the patient, doctor, and administrator experience and beyond.

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VR for Marketing: The Future, Or An Elaborate Gimmick?

According to a recent NewtonX B2B panel survey on the subject issued to 1,000 senior level executives at Fortune 5,000 companies. This sentiment is aligned with investment in the space: of the $4B invested in

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The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

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The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?

When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.

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Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry

How direct access to data is changing the knowledge sector.

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Competitive Benchmarking: How to Change the Game

Establishing best practices through benchmarking eliminates the trial and error phase of testing a strategy or practice.

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Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

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Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations

Japan's growing elderly population has created a pressing need for technological aid.

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The Future of Enterprise Work: Was the Gig Economy Overhyped?

Since the gig economy exploded in 2008 how has the industry changed?

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NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

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NewtonX Current + Fortune Analytics: What CFOs really think about the future of work

The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.