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Resources
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
NewtonX Appoints Kavita Anand as VP of Product
New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product. From the NewtonX Knowledge
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample.
Unrivaled expertise, straight to your inbox.
NewtonX Insights arms you with the B2B research you need to make smarter business decisions. Get trends, tools, case studies, and thought leadership delivered every month.
Popular
How McKinsey drives healthcare innovation with NewtonX
McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.
Forget Emerging Tech: This is How Humans Do B2B Research
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
How Interbrand unlocked market capitalization with brand research
67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.
Adweek + NewtonX Reveal Insights on CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
Greenbook partners with NewtonX to lead B2B research into a new standard of truth
With total confidence in their data, Greenbook rewrote the insights industry narrative.
The Office Research Edition | Episode 2: Ever Heard of a Data Culture?
Strategy and research form an unlikely team to help corporate make market entry decisions.
Our team was very impressed with the quality of respondents and fast turnaround time!
Anthony Rosato
K1 Investment Management
Recent events
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
The Latest
PR73 Bridges the Trust Gap for In-House Communications
NewtonX & PR 73 reveals how communications teams face trust challenges. Explore insights and strategies to build internal credibility.
Georgian and NewtonX show B2B growth-stage companies how to scale AI in R&D and GTM
NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.
Airwallex + NewtonX Decode How to Scale Embedded Finance
Airwallex aims to provide clear guidance on embedded finance with real-world insights Embedded finance—where companies integrate financial services directly into their platforms—is projected to exceed $600 billion by 2025, according to EY forecasts.
Georgian, in Partnership with NewtonX, Unveils Inaugural 2024 AI, Applied Benchmarking Report
Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.
Next on the C-Suite Agenda: AI Trust
Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s
Kolsquare + NewtonX define the state of influencer marketing across Europe
Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns.
Ogilvy and NewtonX Reveal What Makes or Breaks M&A Brand Migration
Without a brand migration strategy, companies risk losing the advantages of the merger M&A activity is resurging, driven by sector growth and corporate synergies.
2024 GRIT Business & Innovation Report
“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and
Improving the Source-to-Pay Lifecycle for Energy Companies
Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to
[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it
Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.
20 B2B Brand Awareness Survey Questions That Improve Strategic Planning
Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.
17 customer retention survey questions to unlock relationship drivers
Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.
How Synthetic Sample in B2B research enhances data quality
Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
Amidst programmatic change, WARC partners with NewtonX to guide the ad industry
Discover how WARC and NewtonX guide advertisers through programmatic challenges with expert insights.
The Future of Programmatic 2024
Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.
[Webinar Recap] The future of B2B research starts with the death of panels
Join Karine Pepin and Jimmy Coonan for a discussion around the pitfalls of using legacy panels and using that knowledge to improve your recruiting and survey results.
C-suite insights advance Teradata’s position in trusted AI
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
ChatGPT dominates the AI market, but the Google threat looms
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.
[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide
Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.
Introducing: Building The Board Ready CMO in B2B
NEW YORK (June 18, 2024) — Today, B2B research company NewtonX and B2B marketing agency Transmission proudly announce the release of their latest report, “Building the Board Ready CMO in B2B.” This comprehensive study features
Transmission Elevates The B2B CMO in the Boardroom
As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.
Building The Board Ready CMO in B2B
Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its
Retail decision-makers are keen to deploy generative AI, but hiring the right people may prove trickier than expected
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
NewtonX research finds reliability is the determining factor when buying AI, but is brand awareness coloring perceptions?
When decision-makers are debating which generative AI tools to invest in, it's reliability that tips the scales. But is brand awareness coloring perceptions?
New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
New insights show how advertisers and agencies are succeeding and spending in an era of advertising targeting, social media and AI.
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
Greenbook partners with NewtonX to lead B2B research into a new standard of truth
With total confidence in their data, Greenbook rewrote the insights industry narrative.
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample.
Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability
Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
[Report] The Digital Lead: 2024 Ad Insights & Tech Trends
NewtonX and Material reveal how marketers leverage social media and ad tech trends, backed by exclusive data.
How Interbrand unlocked market capitalization with brand research
67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
NewtonX Appoints Kavita Anand as VP of Product
New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product. From the NewtonX Knowledge
New Research Finds a Powerful Connection Between Brand and Share Price
Originally published on PRNewswire, March 20, 2024. NEW YORK, March 20, 2024 /PRNewswire/ — New research released today by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a powerful connection between brand and share price. The report, How
How to Influence the CEO’s Agenda with Brand Research
Join Interbrand and NewtonX to learn how insights leaders can use primary and public data to connect brand strategy and brand value.
Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers
We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.
[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears
Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.
EssenceMediacom + NewtonX Illuminate the Growing Role of B2B CMOs
Are B2B CMOs the CEOs of digital transformation? EssenceMediacom and NewtonX release a global survey on the complex role of the B2B CMO.
NewtonX + Adweek Launch Exclusive Feature on CMO Collaboration
Adweek and NewtonX, explore what defines a ‘Great CMO’ through the lens of cross-functional collaboration.
Figma Explores the State of Designers with NewtonX Insights
Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.
Adweek + NewtonX Quantify the Business Impact of CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek reveal the skills, behaviors and attributes of great CMO collaborators.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
[Video] Meet NewtonX Prime: Instant insights for smarter investments
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
[Webinar] The new product research framework making waves in the Fortune 500
Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.
Adweek + NewtonX Reveal Insights on CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
NewtonX Partners with Women In Research (WIRe) to Elevate Industry Equity
We’re excited to build an equitable community and industry of support with WIRe.
How a Big Four bank defined GTM strategy with insights from high net-worth individuals
A leading bank refined its GTM strategy for a new, exclusive credit card with insights from high-net worth individuals (HNWIs).
Workrise Uncovers Oil & Gas Supply Chain Challenges to Guide the Industry Forward
Workrise and NewtonX release insights-driven study to illuminate oil & gas supply chain challenges and drive industry change.
The Office Research Edition | Episode 3: Battle of the Vendors
Head of Research Michael kicks off a new company holiday: Procurement day! Just kidding, we still have to work.
Life at NewtonX
We love being social whether it's happy hour, going rock climbing or organizing a remote gaming night. We work hard but always make an effort to get together and get to know one another. Largely
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
The Office Research Edition | Episode 2: Ever Heard of a Data Culture?
Strategy and research form an unlikely team to help corporate make market entry decisions.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Use primary research at scale to find your edge on the market
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
How the top 6 GLG competitors deliver on market intelligence
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
How MBB delivers confident strategy with niche professional insights
MBB’s client strategically reshaped their product offerings and pricing strategies, thanks to 100% verified data from niche professionals.
Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers
Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.
Back your decisions with the Hypergrowth Strategy Framework
Tap into the secret of high growth companies: custom B2B research.
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era
Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.
The Office Research Edition | Episode 1: The Cost of Bad Data
The VibeByte research team sources marketing and product insights for a company rebrand. Things go awry.
Nium and NewtonX Research Tackles Challenges of Content Creator Payments
Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.
Optera + NewtonX build toward a net zero future with insights from sustainability leaders
The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.
[Webinar] Masterclass: How to actually apply AI to the business
Join Jason Talwar, Patiwat Panurach, and Vicky Gu to learn how to design questions and interpret data on emerging technology—for maximum business impact.
Forget Emerging Tech: This is How Humans Do B2B Research
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
Celebrating Insight250 Award Honoree, NewtonX CEO Sascha Eder
We’re delighted to announce that Sascha Eder, NewtonX CEO and Co-founder has been selected as a winner of the Insight250 award.
[Webinar] Expect, But Prepare, for the Unexpected
Join WIRe NYC Lead Dana DiGregorio as she hosts a panel of change-makers and experts in discussing how to resource for challenge and change.
Yahoo! Finance: NewtonX launches NewtonX Prime, its expert intelligence platform equipping the world’s leading investors with their “edge”
Originally published by Yahoo! Finance on July 11, 2023: Instant access to surveys and transcripts replaces time-consuming expert calls with industry intelligence at scale.
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
MarketWatch: NewtonX launches NewtonX Prime, its expert intelligence platform equipping the world’s leading investors with their “edge”
Originally published by MarketWatch on July 11, 2023: Instant access to surveys and transcripts replaces time-consuming expert calls with industry intelligence at scale.
NewtonX launches NewtonX Prime, its expert intelligence platform equipping leading investors with their edge
Instant access to surveys and transcripts replaces time-consuming expert calls with industry intelligence at scale.
Benzinga: NewtonX launches NewtonX Prime, its expert intelligence platform equipping the world’s leading investors with their “edge”
Originally published by Benzinga on July 11, 2023: Instant access to surveys and transcripts replaces time-consuming expert calls with industry intelligence at scale.
Seeking Alpha: NewtonX launches NewtonX Prime, its expert intelligence platform equipping the world’s leading investors with their “edge”
Originally published by Seeking Alpha on July 11, 2023: Instant access to surveys and transcripts replaces time-consuming expert calls with industry intelligence at scale.
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
The Gabor Granger method for pricing optimization
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Hedgeweek announces winners of US Emerging Managers Awards 2023
Hedgeweek has announced the winners of the Hedgeweek Emerging Managers Awards 2023, which recognise excellence among emerging hedge fund managers and their service providers.
Wall Street Journal: AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least
Generative AI has already been used to create advertising materials and reduce a certain amount of grunt work. But one question hangs over marketers: How soon will it come for their jobs?
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Hedgeweek: Building reliable research by scaling qualitative data
Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Unlocking value with the laddering method
Discover the emotional motivation behind your prospects’ purchasing decisions using the laddering method.
Securing reliable outcomes with monadic testing
Steer your decision-making in the right direction using monadic testing insights.
Understanding your customer with the value proposition canvas
Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.
How a tech giant used the voice of the community to power industry progress
What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.
Make industry waves with the Progress-Led Insights Framework
Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
Beyond business insights: 5 steps to drive industry and cultural progress with research
Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.
Using in-depth interviews for richer business insights
Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.
Sampling smart: How open networks can help financial services firms unlock more value from their B2B research
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
How to use generative AI deliberately, for better B2B research results
Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s
The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime
Leading firms are using new technology to maintain their edge, and those without it risk falling behind.
Hedgeweek: Elevating investment research techniques
By conducting expert surveys through specialist firms, investment managers can reach a greater number of professionals in a fraction of the time, and collect reliable data they can use to form the basis of their investment decisions.
Find out what clients really think using attitudinal segmentation research
Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very
How research helps your B2B buyer persona evolve with your business
You want to focus your time, energy and budget on marketing to the right people. You know that B2B buyer personas can be an excellent tool to achieve this. But only if they’re created and
How NewtonX insights powered an oil giant’s multi-billion dollar investment in sustainability
A top energy company came to NewtonX to gather insights from leading sustainability executives on their decarbonization initiatives.
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
Why measuring ENPS is critical for improving retention
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
Build winning B2B research stacks with The Agency Insights Ecosystem
For insights that drive big ideas, awards, and the bottom line, agencies and marketing leaders need to build efficient research stacks. Follow the Agency Insights Ecosystem for B2B research partnerships that yield higher win
Introducing our new CRO, Tim Bruno
We’re excited to announce the appointment of Tim Bruno as Chief Revenue Officer. With over 20 years of experience as a commercial operator, Tim has held leadership roles in venture and PE-backed technology, finance and
[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry
No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.
Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth
As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.
Adweek: CMOs Can’t Defend What They Can’t Define
Originally published on Adweek.com by Paul Hiebert on 3/27/23. Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft. What, for example, makes someone who’s been
[Webinar] The path to better decisions starts with better research
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
10 tips for improving how to measure advertising effectiveness
Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.
19 buyer persona survey questions for strategy insights
Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.
How the right win-loss survey questions improve sales and marketing performance
Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.
B2B message testing survey questions that increase marketing effectiveness
Asking the right message testing survey questions will help you understand how to connect with prospects and customers.
The right brand perception survey questions boost your marketing ROI
In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.
Ask customer experience survey questions to measure customer relationships
Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.
Using Research Strategies to Find and Overcome Market Entry Barriers
Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are
Research 6 Key Components for a Successful B2B Market Entry Strategy
You can increase the success of your B2B market entry strategy by gathering data and insights across six critical areas. Here are how leading companies used B2B sample providers and research to increase the potential
Improving Your Research Improves Your B2B Go-To-Market Planning
The success of your B2B go-to-market planning rests on the quality of insights and data that are the foundation of the process. Bringing a new product or service to market is a high-stakes, costly, and
Market-Sizing Questions: Frameworks for Estimating Market Demand
Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.
B2B Customer Health Scores: 16 Questions for Success
The specific metrics that go into your customer health score should be customized to your business. Here are common customer health metric questions.
B2B UX Best Practices: Building Strong Business Relationships
Adopting B2B UX best practices will help your company deliver an exceptional experience for all users. You will forge strong business relationships that will support profitable growth. B2B UX research should be a part of
Strengthen Your B2B Product Launch Checklist with Custom Recruiting
Because so much depends on your B2B product launch plan, use custom recruiting to get decision-quality insights.
B2B Product Launch Strategy: Why Accurate Insights Matter
Make the right calls on high-stakes decisions. Here is how to use research at each step in the product launch process.
[Webinar] Searching for Knowledge: How hedge funds can find the right ‘experts’ and enhance returns
Join Hedgeweek and NewtonX for an insightful webinar as we reveal how finding the right 'experts' can help decision making and enhance your fund's returns.
[Webinar] B2B Research Trends: How can insights leaders drive more impact in 2023?
Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent
[Report] 2023 Advertiser Spending: Platform & Publisher Trends
Discover where advertiser budgets are trending in 2023 with our latest report in partnership with Adweek.
[Report] Market Research Business Outlook 2023: Restoring Trust in Sample Quality
B2B market research must change: GreenBook GRIT insights reveal an industry plagued by poor data.
Adweek investigated the impact of data privacy policies on ad spend with NewtonX
Adweek partnered with NewtonX to gather senior marketers’ insights into the future of ad spend on platforms and publishers.
How a design software company uncovered trends and best practices for hiring designers with NewtonX
Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.
How Custom Recruiting enabled trailblazing success for Salesforce’s Dreamforce conference
How NewtonX Custom Recruiting transformed B2B market research success for Salesforce’s Dreamforce conference.
[Whitepaper] Data Extraction Prevention: Best practices to combat data scraping
In this paper, we take a pulse on how leading firms protect themselves against data scrapers and offer a collection of best practices for you to bring to your own organization.
Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research
Download the PDF version here. Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve
Futureproof your strategy with the B2B Product Research Lifecycle
Introducing the Product Research Lifecycle: your winning framework to discover the questions top product, marketing, and UX leaders ask at each stage of the development cycle, from launch to market expansion.
How Salesforce delivers pitch perfect messaging for Dreamforce
Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
How to Build Customer Loyalty in B2B
What is brand customer loyalty? Why is building and maintaining it important? Find out how you can improve the customer experience and increase loyalty.
How to Measure and Build B2B Brand Trust to Ensure Brand Safety
How do you build and measure brand trust & safety in the B2B market? Learn more about the insights you can tap into with custom market research.
Brand Health Measurement: Why Track Brand Health Metrics?
Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.
The Value of Building B2B Brand Awareness
How do you build, increase, and measure brand awareness in B2B industries? Read more about the value and insights you can gather by measuring awareness.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
B2B marketing strategies differ from B2C strategies and affect how you conduct B2B research
B2B marketing strategies are fundamentally different from B2C strategies. Here are the implications of conducting B2B market research.
How McKinsey drives healthcare innovation with NewtonX
McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.
Building your B2B brand strategy on solid data
Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.
Drive growth with a data-rich B2B customer journey map
A B2B customer journey map is a valuable growth tool when you build it with rich and trustworthy data and insights.
How a strategy consultancy made a multi-billion dollar evaluation with NewtonX insights
The challenge of fielding global perceptions for billion-dollar valuations Sustainable energy is on the rise. By 2026, renewable energy dependency is expected to increase at least 60% from its 2020 levels. With such
How NewtonX grew a publisher’s higher education revenue
A leading academic publisher turned to NewtonX to help them understand their customers’ curriculum needs for MBA students.
How to futureproof your product strategy with custom product research
Recapping NewtonX COO Leon Mishkis’s talk at the Product-Led Summit on overcoming data challenges across the Product-Led Research Lifecycle.
NewtonX joins the Market Research Society
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Why Fortune Trusts NewtonX to Gather Executive Insights
For the second year in a row, Fortune relied on NewtonX to answer their most burning questions about the economy.
Hedgeweek: Leveraging new research methods to drive deeper insights
Originally published by Hedgeweek on July 28th, 2022.
How NewtonX Enabled a Leading Social Media Platform to Triple their Yearly Ad Revenue
A social media company partnered with NewtonX to survey thousands of professionals’ insights on their advertising effectiveness.
Quirk’s New York 2022: Three Takeaways on the Future of Market Research
Catch the leading perspectives on: prioritizing quality data, grounding results in business impact, and collaborative research.
NewtonX Announces SOC 2 Type 1 Compliance
New York, NY – Tuesday, July 19, 2022 – NewtonX, Inc announced today that it has achieved SOC 2 Type I compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
Sharpen Due Diligence with B2B Market Research for More Profitable M&A Deals
Including B2B market research into your M&A due diligence process uncovers drivers of enterprise value.
How Tableau utilized a NewtonX brand tracker to sustain innovation
Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation
Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.
How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future
Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.
How NewtonX UX Research Powered Success for a Collaboration Software Leader
How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.
Fixing data quality, finding next gen respondents, and future-proofing insights practices: SampleCon 2022 Takeaways
Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.
How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers
Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
Why Custom B2B Research is the Secret to Exponential Business Growth
NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.
How a digital media platform uncovered advertiser perceptions with NewtonX brand tracking
We found specialized decision-makers with hands-on experience buying or selling digital media advertising through technology solutions.
How NewtonX identified digital media streaming experts for an Indian media conglomerate
NewtonX helped a leading Indian media conglomerate validate its investment thesis with insights from digital media streaming experts.
Use Custom Recruiting to Find Experts with Business Insights
Highlights from NewtonX CEO Sascha Eder’s IIEX North America talk on using AI and automation to custom recruit experts for better business insights.
[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights
NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.
Gain proprietary insights with the NewtonX Knowledge Graph
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
GreenBook 2022 Future List Spotlight: Sascha Eder
NewtonX CEO Sascha Eder sits down with GreenBook's Misty Wilson as part of GreenBook's 2022 Future List Spotlight series.
How a global marketing agency gained top clients with C-suite insights
A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test
How expert surveys power your edge in due diligence
Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.
How insights from insurance underwriting professionals developed a successful go-to-market strategy
Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their
How NewtonX scouted 5,000 life insurance professionals for product-market fit
The client wanted to discover potential buyers outside their current scope Our client — an international professional services consultancy — aimed to investigate how various brokerages think about distribution partnerships. Specifically, they were interested in
How NewtonX helped a global data & analytics company compile a syndicated insurance agent study
Find out how NewtonX delivered B2B research insights for a syndicated report that traditional methods were unable to source.
How a hedge fund identified contrarian responses and risks missed by expert calls
Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.
How a full-service B2B research provider can give you valuable business insights
Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.
The next generation of insights for hedge funds
Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is
How a top private equity firm validated their investment thesis with NewtonX insights
Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in
How business leaders ensure success with NewtonX research
Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This
3 strategies to be the most innovative social media creator company
Online media and internet companies face increasing pressure to innovate amidst changing social habits and sentiments. Features are here today and gone tomorrow, dependent on user needs and preferences. Emerging technologies throw curveballs into product
How NewtonX insights helped a leading social media platform boost content creator market share
A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than
How a Top 3 internet company acquired new clients for their digital advertising platform
Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in
How to hire the right B2B market research company
Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences
Why B2B research panels aren’t enough
If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B
Why manufacturers need B2B market research
You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing
How expert network companies boost your business strategy
Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.
Why is a social media influencer survey so hard to field?
Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate
B2B Market Research Methods for Better Decision Making
The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you
How we identified the world’s 10 founding blockchain experts for a leading venture capital firm
The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure
AlleyWatch: NewtonX Raises $32M for its B2B Research and Intelligence Platform that Connects Business Professionals to the Right Experts at Scale
Originally published in AlleyWatch on December 21, 2021. The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic,
The new business customer satisfaction survey approach that’s revolutionizing market research
Garnering customer feedback is one of the most important initiatives for enterprise success. This is especially true in B2B industries, where reputation is king. Despite this importance, however, the strategies that most leaders employ for
Quirk’s Media: How AI will shape B2B market research in 2022
Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of
The smartest people make the dumbest mistakes: the difficult art of designing an expert survey
For experts to showcase their knowledge and provide true insight, researchers must carefully design and craft the expert survey.
Why a major social media company turned to NewtonX to understand how content creators were using their platform
A major social media company needed to understand how content creators on their platform thought about monetization.
How NewtonX helped a top financial services company enter the US fleet industry market
Our financial services client was looking to expand. Our research helped them understand the pain points and consumer needs across the target market.
Yahoo News: NewtonX secures $32M to power your next business decision
This article was originally written by Christine Hall and published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all
B2B Innovations: Research Methodology that Transformed UX at Pinterest
Learn how Pinterest used NewtonX's custom recruiting methodology to conquer bad data and revolutionize its approach to B2B UX research.
VentureBeat: NewtonX raises $32M for AI that connects customers with subject-matter experts
Originally published in VentureBeat on December 8, 2021: According to Forrester research, between 60% and 73% of all data within an enterprise goes unused for analytics. The challenge is often surfacing knowledge from people with experience
AI Magazine: NewtonX: Using AI to power business Decisions
Originally posted in AI Magazine on December 9, 2021: After raising US$32m, we look at NewtonX who is continuing to develop its tool aimed at creating access to high-quality data and research for everyone Founded
TechCrunch: NewtonX secures $32M to power your next business decision
This article was originally published by TechCrunch on December 8, 2021. Everyday business decisions require data and are often questions someone has already asked and had answered. However, where all of that knowledge lives is
NewtonX Announces $32M Series B to Democratize Access to Business Insights for Decision-makers
NEW YORK, New York., December 8, 2021 / — NewtonX, the leading B2B market research and intelligence company today announced the closing of a $32M Series B funding round. The round is led by Marbruck
Why a top cloud services provider chose NewtonX to help hear the voice of late adopters
The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using
[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
How we helped a top financial services company measure advertising effectiveness among its target audience
The Challenge A top financial services company wanted to make sure their advertising resonated with financial advisors who were early in their careers. With a multi-million dollar ad budget at stake, it was critical
How we helped a top social media company understand how digital advertisers were thinking about their platform
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
[Webinar] B2B Innovations: Research Methodology that Transformed UX at Pinterest
Register Here for the Greenbook Webinar Register for the NewtonX x Pinterest webinar, hosted by Greenbook, to learn how the Pinterest team revolutionized their research process using NewtonX’s ‘Custom Recruiting’ methodology (December 2nd, 10am PT/1pm
NewtonX announces its acceptance into the Insights Association
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)
Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of
PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work
Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and
What is B2B sample and why does it matter?
But what makes a sample good? What steps are necessary to obtain a good sample? What kinds of samples are useful for B2B market research? Even if you hire a B2B sample provider to help
TechHQ: Firms not convinced to outsource cybersecurity skills, despite shortage
Originally published by TechHQ. The cybersecurity skills shortage is an ongoing dilemma that continues to wreak havoc on vulnerable systems globally. As organizations continue to face increasing cyber threats, it’s no longer just about having
VentureBeat: Why enterprises are massively subcontracting cybersecurity work
Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior
How to conduct B2B market research: a step-by-step guide
However, knowing how to conduct B2B market research in the best way isn’t always easy. And B2B research is too costly an endeavor to risk trial-and-error. Here are 5 important steps toward successful B2B research.
AI-Powered Due Diligence: An expert network at the click of a button
Due diligence is one of the most time-sensitive use cases of expert sourcing. Often within a tight time constraint, due diligence requires a high level of specificity, detail, and precision. Getting too small an expert
NewtonX Employee Impact
We knew before we started talking to our employees that we were lucky to have such a talented and exciting group of people to work with. Our conversations confirmed that they feel the same way:
What do CISOs value in their peers?
During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry.
Brand Trust: What it is and why it’s important
Brand trust is foundational to your company’s success.
How a leading cloud software company focused on furious innovation
A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed
Cybersecurity in 2022: What matters going forward?
NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.
B2B market research template
Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits
How market research can support mergers and acquisitions
When a company considers a merger or acquisition for long-term growth, expansion, diversification, and other business objectives, it gathers data and insights on possible partners and ultimately short-lists candidates. The process of due diligence in
Why is B2B market research so important?
B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the
The top questions to ask on your B2B market research survey
The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant
Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends
The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.
The five main differences between B2B and B2C market research
Good market research is integral to the growth and success of any company. Understanding the different uses and methods between business-to-business (B2B) and business-to-consumer (B2C) research lets companies know what kind of research they should
Fortune: Key takeaways from the Fortune-NewtonX CHRO survey
More flexibility is on the way… and the 9-to-5 is dying.
NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends
Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention
What is corporate market research?
Corporate market research, generally speaking, is a study of the market in which a business operates. Within the subject of corporate market research there are different subfields. Some of those include product-market fit, voice of
What is the importance of B2B market research?
Market research for B2B needs is used very differently from market research for B2C needs. B2B market research is conducted to inform decisions about transactions between businesses. In other words, the customers are other companies.
GreenBook: Why Would a CFO Take a $10 Survey?
This article appeared on August 9, 2021 on the GreenBook blog. The B2B market research industry is in need of an overhaul. Through the height of the pandemic, buyers of research experienced first-hand how crucial
B2B customer satisfaction research tips and what to avoid
Garnering customer feedback or gauging customer satisfaction is one of the most important initiatives for enterprise success, particularly in B2B industries, where reputation is king. Despite this importance, however, the strategies that most business leaders
Product development market research methods
Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look
Market Research Scorecard
Enterprise research leaders all agree, there has to be a better way. Takeaway best practice recommendations tailor-fit to your research organization.
Product-market fit research: How to do market size analysis
How to do market size analysis for product market fit.
Back in the office soon? 45 CHROs told us what they learned after a year of Covid-19
We spoke with 45 CHROs who revealed what they learned in the last year, whether it was about themselves, their employees or their business.
6 tips to help make your next market research program a success
Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally
[Whitepaper] Business Outlook: Meeting the New Demands of Market Research
Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."
New B2B panels announce the death of market research giants
Leverage a B2B panel for enterprise market research surveys and qualitative expert interviews.
[Infographic] Everything you need to know about the 2021 GRIT Report
Each year leading market research publisher, GreenBook, releases the GRIT Report, the #1 strategic planning tool in insights today. We've distilled six major takeaways from the 200+ page report. Download it today.
NewtonX Current: What everybody really thinks about the future of work
Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?
GreenBook chooses NewtonX for market research industry-leading GRIT report
Leading B2B research publication GreenBook partners with NewtonX in latest 2021 GRIT Report. Learn more about our partnership.
B2B Panels are passé: NewtonX and the future of B2B market research
Panels are not designed to answer industry-specific B2B questions. In truth, there’s no such thing as a B2B panel.
B2B Relationship Cultural Considerations
As firms from around the globe seek to expand their operations, they are increasingly turning to the services of accountants, lawyers, B2B market research companies, and other professional advisers
What is B2B market research?
B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
Clean vehicle priorities of US automakers are no joke
Clean vehicles are among the top 3 priorities for OEMs in 2021.
NewtonX FAQ Video Library
We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.
Trending: Large corporations’ secret weapon
What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,
Five insights on what CFOs really think about the future of work
We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
NewtonX introduces new research service: NewtonX Current
We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing
Fortune: 63% of high-growth companies have hybrid work models
Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.
NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work
While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.
The Battle of the Clouds: Healthcare Brings New Stakes For the $200B Public Cloud Market
The public cloud market, led by Google, Amazon, and Microsoft, is hitting a new period of meteoric growth.
Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week
What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.
Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto
For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.
Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet
Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.
Fortune chooses NewtonX for its first-ever CFO study
To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?
What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head
Quantum computing is often hyped, we take a look through the buzz for a closer look.
Fortune: We polled CFOs to find out what they really think about going back to the office
We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.
Why a leading HVAC manufacturer chose NewtonX to guide a regional expansion strategy
A leading US HVAC manufacturer needed precise insights to guide an aggressive regional expansion strategy.
Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?
BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?
American 5G Beyond the Hype: Why the Technology Continues to Disappoint
While you may begin to see 5G networks available soon, the full potential of 5G is still to come.
GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting
"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.
BioTech Companies’ Clinical Trial Crisis
A typical drug takes over a decade and billions of dollars just to hit a pharmacy’s shelves. BioTech is looking to change that.
The Analytics Workforce Boom
As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.
[Webinar Replay] NewtonX Current: What CFOs really think about the future of work
Building off the learnings of the report, we're hosting a 45-minute webinar to get to the bottom of what CFOs really think about the return and future of work.
IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It
Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.
Cash Deserts and the Death of ATMs
Pressure from the increasingly popular digital banking model has pushed legacy banks to cut costs and faze out physical branch networks.
Is Your Car Hack-Proof? The $6B Cybersecurity Market For Protecting Vehicles
As cars become more connected through GPS, smart screens, and IoT, auto cybersecurity is rapidly becoming a critical industry pain-point.
Get $500 when you invite your industry peers to try NewtonX for the first time!
Learn more about the NewtonX referral program, you could earn up to $500.
Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like
Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.
The New Architects: How Tech Companies and VCs Are Shaping Urban Centers
72% of experts see public sector city entities as regulators, not shapers. So if not the regulators, then who?
How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet
The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?
Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail
Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?
Inside the Startups Tapping Into the $439B Medical Tourism Startup Market
A look inside the startups disrupting the $439B medical tourism industry.
The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip
Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.
How to conduct B2B research: 3 tips for quality insights
Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.
Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?
Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.
Are Robots Really Taking Manufacturing Jobs?
In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.
How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy
Life sciences giant uses annual brand tracker to inform 2021 strategy.
Why Microsoft chose NewtonX to develop an innovative new product strategy
Microsoft needed to harness voice of customer insights to guide a successful product launch.
Top 3 German auto manufacturer realizes cost savings following innovation-centered B2B qual and quant research
Driving cost-savings for a Top 3 German automaker through innovation-centered research.
Mobile Payments: Why is the US lagging behind China, India, and Kenya?
Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.
Can Corporate Surveillance Solve Employee Happiness?
Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.
The Future of B2B Market Research is NewtonX Custom Recruiting
It’s time for a sea change in how market research happens.
Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?
We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.
HR Ex-Machina – Is AI The Solution To Human Resources Issues?
How human is HR? What can and cannot be automated, read on.
Financial Services Competitive Intelligence with 15 Fortune 1000 CFOs
Global Payments Company uses research to strategically expand portfolio.
NewtonX Co-Founder Reflects on Germain Chastel’s Passing
NewtonX Co-Founder, Sascha Eder, reflects on the passing of Germain Chastel, CEO and Co-Founder of NewtonX.
[Infographic] Visualizing the true cost of bad data
So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?
NewtonX Announces the Unexpected Passing of CEO & Co-Founder Germain Chastel
It is with profound sadness that NewtonX announces the passing of Co-Founder and Chief Executive Officer Germain Chastel who passed away unexpectedly.
Will Artificial Intelligence “Kill All The Lawyers”?
As AI becomes more sophisticated in law, what is the overarching impact of AI lawyers?
Capturing customer voice for a San Francisco ad tech giant
We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.
How a Top 5 Global Technology Company stays ahead of cybersecurity threats
Top tech company taps NewtonX to capture insights from 7,500 cybersecurity decision-makers.
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
PRNewswire: NewtonX Launches the NewtonX Knowledge Graph
The NewtonX Graph identifies the exact audience for clients' business questions and every professional is 100% verified, so they can ground their work in true expertise and make strides with confidence.
Research Live: NewtonX Launches Research Recruitment Tool
NewtonX has produced a tool to help business conduct research with professionals.
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Thank you for purchasing NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends.
MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.
AIThority: NewtonX Launches the NewtonX Knowledge Graph to Transform B2B Market Research
At the heart of the company’s unique market approach is the NewtonX Knowledge Graph.
MarketWatch: NewtonX Knowledge Graph Launches to Disrupt B2B Market Research Reliability and Quality
NewtonX, the world's leading B2B research company, today unveiled its NewtonX Knowledge Graph, which gives companies the ability to find and engage with hard-to-find high-quality, high-caliber professionals.
Dataconomy: NewtonX Knowledge Graph Launches, Using AI to Identify 1.1 Billion Niche Experts
Companies often find it hard to find and engage with high-quality, high-caliber professionals for market research and assist their businesses. AI and machine learning may hold the key to solving this problem.
MarTech Series: The NewtonX Knowledge Graph Launches to Transform B2B Market Research Quality and Reliability
The NewtonX Knowledge Graph is at the core of NewtonX’s challenge to the status quo of the traditional B2B market research industry.
How we harnessed elite management insight to bridge disconnects between executive vision and operational execution
Understanding key execution gaps impacting organizational transformation.
How we searched through 300,000 digital architects and IT operations experts to find the 20 to develop innovative, leading enterprise architecture
Driving enterprise digital transformation at rapid pace for a Top 3 Global Consulting Company.
Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations
How a large advertiser rolled out new data privacy regulations to meet customer needs.
The IoT Hospital Makeover: How New Technologies Are Streamlining Healthcare Services
Hospitals have adopted IoT devices across almost every aspect of the patient, doctor, and administrator experience and beyond.
B2B News Network: NewtonX Offers AI-based Service to Source B2B Influencers Faster and Better Than Expert Networks
This article was originally posted on B2BNewsNetwork. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round of seed funding it raised
BuiltInNYC: NewtonX raises $12M to locate experts with AI
The article was originally posted on BuiltInNYC. Today, NYC-based tech firm NewtonX announced a Series A funding round to the tune of $12 million to help companies where traditional search engines fall short. The funds
Forbes: The Economics Of Knowledge: How Much Is Expertise Worth Today?
The dot-com explosion of the late '90s and early aughts drastically altered the economics of knowledge. Read on how to learn how knowledge continues to evolve.
Forbes: Why Your Company Should Kill Noncompetes
The article was originally posted on Forbes. Increasingly, businesses can capitalize on individual expertise for narrow needs, ad-hoc projects and consultations. On the flip side, businesses are more open than ever to specialized talent contributing
Forbes: How New Data Strategies Can Transform Enterprise Market Research
Get smart on the new primary market research for enterprises.
VR for Marketing: The Future, Or An Elaborate Gimmick?
According to a recent NewtonX B2B panel survey on the subject issued to 1,000 senior level executives at Fortune 5,000 companies. This sentiment is aligned with investment in the space: of the $4B invested in
The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding
And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It
Top tech company attracts and retains top tech talent with Q3 approach
Enabling an innovative and competitive talent strategy through precise, accurate expertise.
Delivering an annual tracker boasting participation from 20% of all Fortune 1000 CISOs
Harnessing the brilliance of Fortune 1000s CISOs to create a safer cyberworld.
How we scouted the smartest global IP Lawyers to better understand the technology landscape inside and out
Scanning over 25,000 international IP lawyers to find the 12 with masterful insight.
How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights
Supporting transformation for a multi-billion healthcare portfolio through hyper-specific regional insights.
How we custom recruited a mix of policy masterminds to showcase Australia’s current political climate
Targeting policy masterminds to glean granular understanding of the current political climate.
The Future Of EdTech – When AI Becomes the Teacher What Happens to Kids?
When AI and robots become the teacher, who has the most to gain, the most at risk? Read on to learn the future of EdTech.
Competitive Feature Benchmarks 2.0: How Direct Access to Data is Changing the Industry
How direct access to data is changing the knowledge sector.
Competitive Benchmarking: How to Change the Game
Establishing best practices through benchmarking eliminates the trial and error phase of testing a strategy or practice.
Banking Without Borders: Open Banking’s New Frontier
The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a
How we located North America’s most elite real estate agents to glean critical home buying market insights
Finding the North America's first-class real estate agents to understand the modern home buyer's market.
Helping our client retain market leadership in the ad tech space
Retaining market leadership in a highly-competitive space for a leading global tech conglomerate.
How we helped an EdTech giant surmount new challenges posed by remote learning
Empowering an EdTech giant to effectively hyperscale to meet today’s remote learning needs.
Entrepreneur: Why Your Startup’s First Hires Need to Be Women
CEO Germain Chastel weighs in company culture, leadership, and why your first start-up hire should be a woman.
TechCrunch: Two Sigma leads $12m series A for expert knowledge network NewtonX
The article was originally posted on TechCrunch. Knowledge is the fuel of business. Every decision requires a full understanding of the data underlying it, and that means reaching out not only to an organization’s own
AlleyWatch: This NYC Startup’s AI-Powered Search Engine Connects You to Domain Experts
Imagine getting instantly connected with an expert, that lives and breathes specific domain expertise, before you make any decision.
Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations
Japan's growing elderly population has created a pressing need for technological aid.
The Future of Enterprise Work: Was the Gig Economy Overhyped?
Since the gig economy exploded in 2008 how has the industry changed?
Lunch & Learn
Struggling with fraud in your research? Learn how we leverage AI to verify 100% of respondents. Join us for lunch, we'll show you how we do it.
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
NewtonX Current + Fortune Analytics: What CFOs really think about the future of work
The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.