Qual-Quant-Qual (Q3) is our mixed methods research offering that applies qualitative and quantitative methods to the same population. This mixed methods research approach provides both depth and breadth in your research design, capitalizing on the strengths of both methodologies.
We’ve been lucky to work with organizations from Fortune 500 enterprises to the top consultancies, financial institutions, and leading market research companies who choose us as their research partner.
Our mixed methods research technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.
Leverage NewtonX for your B2B mixed methods research. Through our Custom Recruiting technique, we source the most knowledgeable minds across the globe and across industries to answer your research questions. Using our open network, we’ll find the exact professionals who meet your project specs and verify them with our two-step process so you can trust the insights you receive. As a full-service market research firm, we can help you recruit the best professionals or guide you through the entire mixed methods study—from start to finish.
The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you
Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
