Manufacturing success requires unrelenting agility and industrial market research to fuel business decisions. If companies are not properly prepared for supply chain disruptions, they risk losing revenue and customers. Manufacturing market research helps organizations stay ahead of these shifts and identify strategies for sustainable success.
Futureproof your business with industrial market research
Manufacturing market research lets you investigate your supply chains, customers, competitors, talent, and broader trends. You can tap experts up and down the supply chain to understand global dynamics, production systems, and lead times; and to identify fragile links in the system and prepare strategies to mitigate these risks. Industrial market research also helps you better understand customers and the workforce, enabling you to more fully meet the needs of both groups of stakeholders. Additionally, market research for manufacturers sheds light on trends and best practices within the industry and even beyond it—allowing you to apply new ideas from the world around you to your organization.
Organizations are constantly searching for means to streamline operations, increase profits, and build resiliency. Those who fall behind may find it increasingly difficult to catch up with the competition given the rate of technological development paired with the impact of learning curves. Those who make poorly informed choices may find it challenging to course correct as manufacturing decisions are often capital intensive and hard to undo. In addition to keeping up in the competitive landscape within the industry, manufacturing companies must anticipate and quickly adapt to changes in the broader world given the global, interconnected nature of supply chains. Industrial market research can help you examine these areas and answer key business questions, such as:
What alternative operations sites should we investigate?
How do we de-risk manufacturing from supply chain disruptions? What scenarios should we plan for?
How can we digitize and automate our processes using robots, AI/ML, IoT, digital twins, and other technologies?
How should we plan our manufacturing resources? What capacity should we build for, where should we be located, and what should be our focus? Where can we add redundancies?
What are quality and safety best practices in our industry?
There is no other research known to us that is this forward looking when it comes to innovation.
Carina Manteuffel
Engagement Manager, McKinsey & Company
I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!
Senior Research Program Manager, Microsoft
Manufacturing and industrial audiences we reach
Impact-driving industrial market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your manufacturing market research questions. Here are just a few examples:
Project managers
Field technicians
Commercial installers
Purchasing decision-makers
Safety managers
Hotel decision-makers
Manufacturing experts
Business owners
Marketing professionals
Quality managers
IT decision-makers
C-suite executives
Procurement experts
Operations experts
Strategy professionals
Automotive experts
Customer service representatives
Our industrial market research expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their manufacturing market research company.
96%
of new clients start a second project with us
140
industries & counting reached by our search
100%
verified samples
5+
quality check process
How NewtonX delivers business-critical industrial market research data
NewtonX will partner with you on your industrial market research needs, whether you are searching for opportunities to optimize practices, mapping out customer journeys, developing talent strategies, or keeping a pulse on economic signals. As a full-service B2B market research firm, NewtonX can help you with any part of the research process—from strategy to execution to analysis—and with a variety of research methods, including qualitative, quantitative, and blended approaches.
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.
With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation.
With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we will source decision-quality insights that give you an accurate read of the market and enable you to maintain a competitive advantage.
What is industrial market research
Industrial Insights
Industrial market research is a specialized form of market research that focuses on understanding the needs, preferences, and behavior of businesses within a particular industry. This type of research is often conducted to help companies make informed decisions about their products or services, as well as to identify opportunities for growth and expansion. Industrial market research may cover a range of topics, such as market size and trends, competitive analysis, customer preferences and behavior, and supply chain dynamics. The insights gained from industrial market research can be used to inform strategic decision-making, product development, marketing campaigns, and more.
At NewtonX, we provide customized industrial market research solutions that help businesses stay ahead of the competition and make data-driven decisions to drive growth and success.
What is the importance of industrial market research
Long-Term Market Success
Industrial market research plays a crucial role in helping businesses navigate complex and ever-changing markets. By conducting in-depth research and analysis, companies can gain a deeper understanding of their target audiences, identify emerging trends, and uncover new growth opportunities. The insights gained from industrial market research can be used to inform product development, marketing strategies, and overall business planning. In today’s highly competitive business landscape, having access to accurate and timely market research data is essential for staying ahead of the competition and achieving long-term success. At NewtonX, we understand the importance of industrial market research and provide customized research solutions that help businesses make data-driven decisions and stay ahead of the curve.
You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing
The success of your B2B go-to-market planning rests on the quality of insights and data that are the foundation of the process. Bringing a new product or service to market is a high-stakes, costly, and
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