Higher Education Market Research

The skills gap between college education and workplace demands has never been wider. You’re building the bridge between the two. Higher education market research helps you understand the constantly changing demands of the labor market and how to differentiate your offering with custom insights.

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Get ahead of future trends with higher education market research

You want to provide your students with the best possible chance of success. Not just academically, but when they graduate into the workplace. You’re not just thinking about the interests and employment potential of your students. You also need to consider how to retain current educators and recruit new talent.

Matching your educational and research programs with the needs of future employers is an ongoing challenge. Some industries and functions grow, while others gradually fade away. As a higher education provider, you need to adapt your programs accordingly to stay current.

Imagine how much easier curriculum creation could be if you had a clear idea of what employers are looking for. Higher education market research helps keep you alive to changes in emerging career and skill areas. So you can develop popular courses that build the bridge between successful students and labor market demands. NewtonX data drives versatility with the reliable data you need to make confident decisions

You need decision quality insights to fully understand your current position in the marketplace, how your brand is perceived, and how to best adapt your curriculum and learning provision. All this data helps you attract a talented, diverse staff and build future industry trends into your research and courses. Higher education market research helps organizations to answer key business questions, like:

What the market looks like

Who are our existing and potential competitors?
How are other programs structuring their offerings?
What higher education alternatives compete with us?

What to include in offerings

How should we structure our curriculum?
What gaps exist between our curriculum and the skills employers are looking for?
What technologies can we use to enable better learning experiences?
How can we optimize the online learning environment?
What should we provide in our campus facilities?

How our brand is perceived

How do employers perceive our institution?
Do employers recruit from our institution? How can we encourage them to recruit more from our school?
How do we differentiate our offering?
How is our brand reputation trending over time?
How do we effectively position and communicate our brand in marketing campaigns?

How to attract and retain talent

What strategies are most effective for sourcing educators, researchers, and faculty?
What critical factors do candidates look for when considering organizations?
What tools and resources can help our workforce be more successful?
How should we approach structuring diversity, equity, and inclusion (DEI) efforts?
What benefits and perks do employees truly value?

What industry trends and shifts to expect

What areas of interest are emerging and how can we incorporate them into our curriculum?
What do industry experts say about particular areas of research?
What broader workforce shifts are happening and how do we best prepare our students?
How can we implement emerging technologies, such as robotics, VR, and AI, in our courses or research efforts?
What leading or growing companies should we build partnerships with?

NewtonX helps industry innovators turn inquiry into impact.

Case Study

How we helped an EdTech giant surmount new challenges posed by remote learning

Our survey gave our client the insights they needed to scale up their cloud computing operations.

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Case Study

How NewtonX grew a publisher’s higher education revenue

A leading academic publisher wanted to understand their customers’ needs for MBA students. They turned to NewtonX to target 50 professionals in one of the most notoriously difficult demographics in B2B research: senior-level academic professionals.

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Take it from the world’s leading higher education organizations

What excites us the most about publishing with this information is the opportunity to turn anecdotal insights into empirical data. There is often a wide gulf between what you hear and what you can report on, due to the difficulty of finding objective evidence to back up casual insights; with these findings, I am excited to be able to do that.

Mark Stenberg

Senior Media Reporter, Adweek

We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not many people are leveraging or thinking of doing these mixed methods.

Kitty Z Xu

Staff Quantitative User Experience Researcher, Pinterest

Higher Education audiences we reach

Impact-driving research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your higher education market research questions. Here are just a few examples:

Curriculum decision-makers

Heads of HR

School administrators

C-suite executives

School activity leaders

IT decision-makers

Teachers

Faculty

Researchers

Deans

Chairs

Program directors

Product managers

Engineers

Marketing leaders

Business owners

Procurement decision-makers

Hiring managers

Our higher education market research expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their higher education market research company.

96%

of new clients start a second project with us

140

industries & counting reached by our search

100%

verified samples

quality check process

How NewtonX delivers decision quality higher education market research data

NewtonX will partner with you on your higher education market research needs. You can use your decision quality data to shape your curriculum, craft your brand and messaging, or develop your talent acquisition strategy.

Using the NewtonX Knowledge Graph, we find the best minds to answer your organization’s questions. You’ll get a holistic view of workforce trends from our network of professionals that reach across industries and roles.

NewtonX custom recruits and verifies professionals so that you have a highly relevant, accurate understanding of both the education and labor markets.

We employ the best research methods for your organization, including quantitative, qualitative, and blended approaches. As a full-service B2B market research company, NewtonX supports you through any and all stages of the research process – strategy, executions and analysis. You’re not just presented with a load of figures. NewtonX gives you 100% fraud free custom findings, with insights you can use to make business critical decisions.