Sick of bad data? You’re not alone.

According to Greenbook’s latest GRIT findings, 44% of market research buyers had serious doubts about research quality more than once in the past six months, and 45% had to address someone’s doubts. 

Unchecked sample quality, legacy vendor partnerships, or simply poor execution—these are the differences between decisions that fail or succeed.  

Bad data can cost companies millions—and cost you your peace of mind. Join our conversation with Greenbook’s Chief Advisor for Insights and Development Lenny Murphy as he pulls back the curtain on what effective vendor partnerships look like for B2B insights leaders. 

Learn about:

• How and when to try a new provider or methodology
• What to ask agency partners to ensure you’re getting reliable, 100% verified sample
• Best practices to effectively partner with suppliers to deliver actionable insights