Helping our client retain market leadership in the ad tech space

We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.

Retaining market leadership in a highly competitive space

The ad tech space has become increasingly competitive and crowded in the last few years. New players are disrupting traditional industry behemoths. The time was apt for our client to reinvigorate its ad tech customer insight strategy by introducing a recurring, quarterly brand tracker to better meet the adapting needs of media buyers.

Harnessing regular, fresh expert insight to remain ahead

NewtonX designed and executed this quarterly, recurring brand tracker. 4,000 of the world’s premier ad tech experts from across 13 countries participated. To ensure ongoing, novel insights, we refresh the custom recruited respondents with a new sample every second wave.

Leveraging elite ad tech expertise to win today and into the future

With a consistent, current understanding of key ad tech purchasing preferences our client is able to keep a close pulse on the relevance of its digital ad offerings, making consistent optimizations to ensure it remains the leading player in the space.