Join the organizations who have already found success

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Microsoft
Meta
Pinterest

Importance of UX research agency services

By using a UX research agency and centering user experience during product development, you can focus on creating valuable products and features that sell. UX research highlights the entire user experience. Giving you invaluable insights into user behaviors, pain points and needs that significantly reduce the risk of a failed product launch. 

A good UX research agency conducts a range of studies, uniquely designed to illuminate  your particular target market. Maybe you want to gather feedback on beta products, or gauge attitudes to the name and messaging for a new product. Perhaps you want to see the onboarding experience through your customers’ eyes. You can test the usability of anything from an initial mock-up to a final prototype.  

Avoid unleashing a poor user experience that not only diminishes the product, but damages the brand trust you’ve worked so hard to build.

As your UX research agency partner, NewtonX pinpoints your target audience from our network of 1.1 billion professionals to use in UX research. With your users at the heart of product development, you can be confident in the value of your product and enjoy a successful launch. 

As a full-service B2B market research firm, NewtonX can help you with any part of the research process – strategy, execution and analysis – using the right combination of research methods. 

UX mockup testing

Tree testing

Card sorting

Usability studies

UX research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only UX research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews. 

140+

industries

  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

NewtonX helps industry innovators turn inquiry into opportunity.

Aerial.,Pedestrians,Passing,A,Crosswalk.,Rush,Hour,In,The,City. Case Study

B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used Custom Recruiting to revolutionize its approach to B2B UX Research.
Read the Case Study
collaboration_software_ux_research Case Study

How NewtonX UX Research Powered Success for a Collaboration Software Leader

Prior to a new feature release, this collaboration software leader wanted to conduct UX research to better understand a leading customer segment.
Read the Case Study

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Resources

nx-lp-ux-innovation-report Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

ian-dooley-DuBNA1QMpPA-unsplash-scaled Article

B2B UX Best Practices: Building Strong Business Relationships

Adopting B2B UX best practices will help your company deliver an exceptional experience for all users. You will forge strong business relationships that will support profitable growth. B2B UX research should be a part of

nx-lp-pm-guide Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

View more

Take it from the world’s leading companies

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

Michelle Mere
Senior Director of Customer and Market Insights, Salesforce

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft

Got Your Next Question in Mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.