Market Opportunity Analysis & Research

Market opportunity analysis research illuminates the potential of new products, audiences, and markets. This type of research helps uncover thoughts, behaviors, and unmet needs of your audiences, thus allowing you to create or enhance a product or service to address consumer needs. Meanwhile, market opportunity analysis helps you evaluate the competitive landscape and other external forces that can impact your organization’s success, including regional nuances, political influences, and economic changes. Armed with this information, you can help your organization determine where to invest its resources, what to expand, and when to pivot in order to optimize growth and profitability. 

Through market opportunity analysis, NewtonX helps you capitalize on opportunities and mitigate risks in the market. Our global reach of 1.1 billion professionals ensures that you have access to the knowledge most relevant to whichever market you are assessing, whether you are tapping into new territories or audiences. With our market research capabilities, you can size the market, collect competitive intelligence, determine if the market is worth pursuing, and plan for market entry. By using our verified insights, you will have the decision-quality data you need to thoughtfully shape market strategies and position your organization for long-term growth and success.