Customer & Segmentation Research

Through the process of examining target audiences and breaking them into smaller groups based on shared characteristics, customer research and segmentation research helps you make sense of consumers and their needs, interests, pain points, and behaviors. Audience segments can be molded into personas, making it much easier to comprehend the experiences of a particular group. Your strategies can be tailored to personas, making it more likely that any offerings and positioning you develop resonate with your audiences. This type of segmentation research also illuminates customer paths to purchase and customer journeys, ensuring you have an end-to-end view of the customer lifecycle. This holistic view highlights areas of strength and opportunity in your interactions with customers and allows you to methodically optimize the customer experience. Ultimately, quality customer and segmentation studies will make your organization more effective at reaching, winning, and retaining customers.

NewtonX customer and market segmentation research provides the insights you need to understand the entire customer journey—from awareness and consideration to conversion and loyalty. With our global open network of 1.1 billion professionals, we can tap audiences across functions, industries, and regions to power your research. We use our proprietary NewtonX Graph to identify and recruit verified professionals who are most relevant to your project needs. This means you will receive highly specific and relevant data that truly represents the voice of your target audiences. This accurate picture empowers you to formulate effective strategies that meet consumer needs and build durable, long-term relationships with your customers.