Less than 3% of public board members have a marketing background. How might CMOs close the gap?
Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its strategic alignment.
Our report “Building the Board-Ready CMO in B2B” features never-before-seen custom primary research covering a mix of qual and quant methodologies. We surveyed over 320 CMOs and spoke with six board directors from public and private B2B boards who were all responsible for the selection of new members.
The research highlights reasons why CMOs lack board presence but also provides guidance for CMOs to attain board positions commensurate with their broadened remit. We believe that CMOs with the right GTM strategy can play a key role in those winning boards of the future and deliver a greater percentage of annual revenue growth, profitability and market share compared to the boards who exclude them.
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