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Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

May 22, 2023

To get useful competitive intelligence on niche financial markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

In increasingly digitized financial markets, the ones who win and lose are defined by the decisions they make — and more importantly, the quality of the data behind those decisions. 

Today, cloud computing and the proliferation of as-a-service-providers has drastically lowered costs and, in turn, the barriers to entry to launching new financial products and services. How can your business differentiate as features come to parity? It’s critical to work with the right research partner who can deliver data that speaks to nuanced customer needs. 

That’s why we’ve published “Sampling smart: How open networks can help financial services firms unlock more value from their B2B research.” 

 

In this report, we’ll: 

  • Explore how traditional research techniques — and sampling in particular — can lead to results that don’t meet expectations
  • Outline the steps you can take to ensure the quality and integrity of your data, and get more value and better outcomes from your investment in research
  • Show how Stripe, Checkout.com, Fortune, and Apax Partners used Custom Recruiting with outstanding results 

 

Download the report here.

Learn how B2B finance firms stay at the bleeding edge of the industry.

Teamwork,Concepts,,Analysis,,Consultation,,Exchange,Of,Ideas,And,Work,Plans. Pages

Stripe uses customer insights to inform their product development roadmap

“We observed how this customer segment actually uses our product in the real world, which was extremely valuable for positioning and feature prioritization,” recalls Product Researcher Marissa Cui.
Fortune_CFO_Case_Study Case Study

Why Fortune Trusts NewtonX to Gather Executive Insights

For the second year in a row, Fortune relied on NewtonX to answer their most burning questions about the economy.
Checkout.com-NewtonX-IIEX EU-900 Article Conferences Thought Leadership

Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth

As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.
private-equity-market-research-industry Pages

Private equity firm Apax Partners found how a niche senior B2B audience used financial software

Using Custom Recruiting, Apax Partners was able to hit the seniority and geographical mix of survey respondents they needed in a tight turnaround.

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