The NewtonX Difference: Elevating Data Quality in Market Research

NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both  scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and actionable insights, delivering decision-ready data to business leaders.

Scale: Expanding Reach and Recruitment Capabilities

1. Reach

NewtonX’s open network of 1.1 billion professionals allows for customized recruitment, ensuring access to a wide range of expert opinions across various industries and geographies. In contrast, typical providers often rely on closed networks of about 1 million people, recycling the same respondents across surveys, which can compromise the reliability of the insights gathered.

2. Recruitment

NewtonX’s advanced technology enables our team to recruit an average of 150-300 niche B2B experts per study, scaling up to 5,000+ as needed. This scalability is vital for obtaining specialized insights from hard-to-reach segments. On the other hand, typical providers struggle to recruit more than 150 high-quality B2B professionals for a study, limiting the depth of insights they can offer.

Quality: Ensuring Precision and Reliability in Data Collection

3. Targeting Accuracy

Accurate targeting is crucial for meaningful data. NewtonX achieves an incidence rate (IR) of 30-60%, using the NewtonX Graph, which includes 40 distinct attributes to identify the most relevant professionals. In contrast, typical providers often blast generic distribution lists, leading to a lower IR of 1-20%, and risking data quality by attracting unqualified respondents.

4. Verification

NewtonX sets a high standard with fraud rates of less than 1% across all A/B tests, achieved through rigorous identity verification processes, including LinkedIn Single Sign-On (SSO) and professional email authentication. These measures ensure that only verified professionals participate in surveys, maintaining data integrity. Typical providers experience fraud rates of 30-70% due to a lack of identity verification and generic survey links, allowing anyone to participate under false pretenses.

5. Data Enrichment

NewtonX enhances basic data collection by offering data enrichment services, which append participant information within Personally Identifiable Information (PII) rules, adding depth and context to the data. In contrast, typical providers often lack this capability, relying on generic survey links without verified professional information, resulting in a shallower data set.

6. Survey Follow-up Calls

Understanding the “why” behind the data is essential for actionable insights. By verifying every expert, NewtonX is able to conduct follow-up expert interviews with survey respondents. This unique process allows clients to delve deeper into the reasons behind data trends. This service is vital for businesses seeking to understand the underlying factors driving market behavior. Other market research companies do not offer this service, leaving clients with data that lacks essential contextual understanding.

7. Quality Checks

NewtonX excels in data quality control, with less than 1% quality removal rates. The company uses a comprehensive approach, including bad actor prevention through IP, cookie, and metadata checks, as well as automated quality checks like straightlining, speeding, and consistency checks. This meticulous process ensures accurate, unbiased data. Typical providers report quality removal rates of 30-50%, with limited automation, leading to compromised data quality.