NewtonX and Teradata explore the complexities of AI adoption in the C-suite, with Teradata’s CMO sharing how trust and data are driving a new era of leadership.
Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s Trusted AI in the C-Suite research, Jacqueline and Jackie discuss how AI is changing how decisions are made at the top, improving customer experiences, and building trust through transparency.
“I love that I found NewtonX… We did that with our first research project with NewtonX in 2021, about our brand. How did people experience Teradata? What made them want to do more business with us? What made them want to do less? What were the key business drivers? NewtonX really helped us understand core market drivers… Just picking a partner that helps you evaluate your brand and pinpoint the KPIs you should be measuring is critical.”
– Jacqueline Woods, CMO, Teradata
Watch “Next on the C-Suite Agenda: AI Trust” to learn about:
Teradata’s Mission with AI (00:15) – Jacqueline Woods explains how Teradata supports leading companies around the world through trusted data and analytics.
The Value of Clean Data (01:32) – Jacqueline compares data to water, emphasizing that only a small portion is usable, much like AI-ready data.
Scaling AI in the C-Suite (04:48) – Starting small and aligning AI with business goals are key to effective C-suite adoption.
Avoiding the AI Hype (8:20) – Jacqueline advises against using technology for its own sake, stressing alignment with strategic goals.
Improving Customer Experience (12:20) – AI can simplify interactions and build empathy by understanding customer needs in real time.
AI’s Role in Building Empathy (17:25) – While not emotional itself, AI can detect sentiment and support human-like responses.
Data Transparency with “Data DNA” (20:35) – Knowing where data comes from is key to creating genuine trust in AI.
AI’s Impact on Modern Marketing (25:11) – As CMO, Jacqueline Woods uses AI to sharpen targeting, gauge sentiment, and drive smarter strategy.
The CMO-CFO Relationship (28:48) – Jacqueline describes how alignment with finance is essential for strategic success.
Tracking Brand Health with Data (32:33) – Teradata monitors brand perception regularly, adjusting strategy based on NewtonX insights.
AI in B2B Marketing (35:50) – AI helps B2B marketers navigate complex buying groups by understanding varied needs.
The CMO’s Expanding Data Role (38:54) – Jacqueline urges CMOs to develop data expertise to strengthen their strategic impact.
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