A top data and analytics company completed a research report with professional insights that traditional methods struggled to deliver.
Our client struggled to source premium-quality data
A global data and analytics firm was looking to complete a satisfaction survey of independent insurance agents. However, they were unable to get the insights they were hoping for through traditional panel providers. Completes trickled in and our client wasn’t satisfied with the data quality.
In order to go to market with their syndicated research report, our client required high-relevance, in-depth insights from the most qualified professionals in the field. To source those insights, they turned to NewtonX.
Quantitative research drove project delivery
NewtonX tapped into our open network of 1.1 billion experts through our NewtonX Knowledge Graph. Using our innovative Custom Recruiting methodology, we identified, recruited, and verified the most experienced insurance agents available.
The study was highly complex, had many quotas, and was incredibly long. However, NewtonX was able to deliver over 150 professionals in 12 business days.
150+
independent insurance agents recruited
NewtonX’s platform provides unprecedented access to hard-to-find B2B audiences that truly understand the intricacies of an industry
NewtonX Custom Recruiting found niche B2B professionals
Ultimately, our work with the client enabled them to be successful in their report. The insights NewtonX delivered allowed our client to complete the project on time and push their syndicated research report to the market, delivering greater value to their clients.
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Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally
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