Advertising market research will help you cut through the noise and reach your target audiences more effectively. It’s critical to know your customer deeply, as attention spans shorten, audiences fragment, and tracking abilities grow more complex. Partner with an advertising research company to source accurate insights for business-critical decisions.
Join the organizations who have already found success
Make an impact on your audience with a marketing and advertising market research company
Crafting impactful brands, campaigns, and advertisements is both an art and a science. An advertising market research company can help you validate your intuitions or illuminate a new path forward. Whether you’re in a creative agency trying to demonstrate your added value to clients or part of an in-house marketing team driving your company’s brand, high quality advertising market research insights can help you answer key strategy-driving questions, such as:
What marketing channels can we use to reach our target audience? Print, web, mobile apps, video games, social media, linear TV, OTT/CTV, radio & streaming audio, out-of-home (OOH), search, display, email, and/or connected devices?
How should we allocate media spend?
What advertising mediums capture the attention of our audience? Text, image, audio, video, and/or native ads?
Capturing customer voice for a San Francisco ad tech giant
We used our AI-driven research methods to identify the professionals with the insights our client needed to keep up with the rapidly evolving advertising industry.
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
Take it from the world’s leading advertising and marketing companies.
I continue to be impressed with how productive you have been and the quality of the respondents you have been able to find.
Valerie Heimberger
Big Village, Senior Account Director
We were looking for niche professionals who we definitely couldn't find on our own, and the team worked with us to narrow in on exactly the right people who have been invaluable in validating the hypothesis we're working with on this project. They have been responsive and communicative the entire time — all around, it's been a positive experience!
Gabbi Baker
Red Antler, Group Client Director
Marketing and advertising audiences we reach
Impact-driving advertising market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your advertising market research questions. Here are just a few examples:
Advertising buyers
Marketers
IT leaders
Metaverse experts
Developers
Influencers & digital media thought leaders
Product & UX designers
Project managers
Purchasing decision-makers
Finance decision-makers
Healthcare professionals
Business owners
C-suite executives
Heads of HR
Users of particular product or service
Our advertising market research firm expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their advertising research company.
96%
of new clients start a second project with us
140
industries & counting reached by our search
100%
verified samples
5+
quality check process
How NewtonX delivers business-critical advertising market research data
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.
With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation.
With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights whether you’re crafting a regional campaign or a global brand.
NewtonX can partner with you on all of your advertising market research needs, whether you’re an in-house marketing team looking to demonstrate business impact or an agency developing client marketing strategies. Our research capabilities can bolster your marketing mix through persona studies, message testing, pricing studies, marketing funnel studies, net promoter score (NPS) studies, brand health tracking, and more.
What is market research for advertising
Understanding Your Target Audience
Market research for advertising is the process of gathering insights and data about consumers to better inform advertising campaigns. It involves understanding the target audience’s behavior, preferences, and attitudes towards products or services. By conducting market research for advertising, businesses can create more effective ads that resonate with their target audience and increase the chances of conversion. Market research can also help identify gaps in the market, uncover new opportunities for advertising, and evaluate the effectiveness of current advertising efforts.
NewtonX provides businesses with access to high-quality market research data to inform advertising campaigns. Our team of experienced researchers uses a range of qualitative and quantitative research methods to provide insights that drive informed decision-making.
How to use market research for advertising campaign development
To use market research for advertising in campaign development, businesses can follow a few key steps. Firstly, they need to define their research objectives and identify their target audience. This will ensure that the research conducted is relevant and useful in informing their advertising strategy. Secondly, businesses can choose a suitable research method, such as surveys or focus groups, to gather data on their target audience’s preferences, behaviors, and attitudes towards their products or services. Once the data is collected, it can be analyzed to identify patterns and insights that can inform the development of the advertising campaign. Finally, businesses can use the insights gained from market research to develop targeted messaging and creative that resonates with their target audience. At
NewtonX, we offer a range of market research services, including qualitative and quantitative research methods, to help businesses gain a comprehensive understanding of their target audience and develop effective advertising campaigns that drive results.
Before conducting any research, it’s important to have a clear understanding of your target audience. This includes demographic information, such as age, gender, location, and income, as well as psychographic data, such as attitudes, interests, and behaviors. NewtonX can help you identify and define your target audience through custom surveys, focus groups, and expert interviews.
There are a variety of research methods available for ad campaign market research, including surveys, focus groups, and observational studies. Each method has its strengths and weaknesses, so it’s important to choose the one that is best suited for your research goals. NewtonX can help you choose the right research method based on your unique needs and goals.
Once you have chosen your research method, it’s time to develop your research questions. These questions should be designed to gather information about your target audience, such as their attitudes, opinions, and preferences. NewtonX can help you develop effective research questions that will provide you with the insights you need to create an effective ad campaign.
With your research questions in hand, it’s time to conduct your research. This may involve surveying your target audience, conducting focus groups, or observing their behavior. NewtonX can help you conduct your research in a timely and efficient manner, providing you with high-quality data that you can use to inform your ad campaign.
With your data analyzed, it’s time to use your insights to create your ad campaign. This may involve developing messaging that resonates with your target audience, choosing the right channels to reach them, and creating ads that are visually appealing and engaging. NewtonX can help you develop an effective ad campaign based on the insights you have gained through market research.
The benefits of advertising market research
Resonating With Your Audience
Advertising market research can provide businesses with numerous benefits. Firstly, it can help to identify the most effective ways to reach target audiences and understand their preferences and behaviors. This can enable businesses to create more targeted and relevant advertising campaigns that resonate with their audience. Secondly, advertising market research can help businesses to evaluate the success of their advertising campaigns, identifying what worked well and what did not. This information can then be used to optimize future campaigns, increasing the chances of success. Finally, advertising market research can help businesses to stay up-to-date with the latest trends and changes in the industry, ensuring that they remain competitive.
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
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