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B2B research to fuel your innovation
We’re experts at finding you expertise.
Tackle your most pressing questions with NewtonX insights. We’ll connect you to targeted business audiences for quant surveys, qual interviews, and everything in between.
Unlock insights for brand health tracking, UX research, persona refinement, thought leadership, product & feature development, and so much more.
Have an audience in mind? Get a quote today.
Are your business decisions backed by uncertainty?
According to the 2024 GRIT Insights Practice Report, in the last six months amongst market research buyers . . .
44%
had serious doubts about research quality more than once
45%
had to address someone's doubts about quality more than once
9%
made a poor business decision more than once
There’s a better way. Protect your peace of mind.
The NewtonX Graph
The NewtonX Graph
Rather than pulling from closed panels, NewtonX uses our Knowledge Graph to scan 1.1 billion professionals across 140 industries, verify their identities, and compensate them fairly for their expertise.
As a result, you get highly relevant respondents and quality insights that enable more confident decision-making.
Read our clients' success stories
C-suite insights advance Teradata’s position in trusted AI
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
How a tech giant used the voice of the community to power industry progress
What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.
How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry
No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.
Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research
Download the PDF version here. Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve
[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights
NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.
How Salesforce delivers pitch perfect messaging for Dreamforce
Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
Tailor your research.
We partner with you to design a B2B research methodology that maps to your business goals.
Quantitative surveys
Test hypotheses at scale and extract statistically robust insights
Qualitative interviews
Uncover deeper insights into knowledge and behavior through expert interviews and focus groups
NewtonX Q3 formula
Gather depth & breadth of insights through our qual-quant-qual mixed method approach
Online communities
Gain quick, rich insights using a mix of research activities over time with a select group of participants
End-to-end consulting
Tailored services to match your needs, from research design to analysis and reporting
Find the B2B audiences you need.
Our B2B audience reach extends from niche expertise to professionals at scale. We can fine-tune our search based on a variety of criteria, including function, company size, geography, industry, seniority, and expertise.
Advertisers
Software developers
IT decision-makers
Content creators
Business decision-makers
SMB owners
Ad agency professionals
C-suite executives
AR/VR developers
AI/ML engineers
Startup founders
Procurement decision-makers
Social media managers
Digital product managers
And many more . . .
Drive data-informed decisions.
We’ll provide insights to guide your product, UX, marketing, and strategy. We can handle respondent recruitment alone, or your entire research project from start to finish.
Understand user needs & behaviors
Prioritize the product & feature roadmap
Assess willingness-to-pay & pricing strategy
Track brand health
Define & refine personas
Map the path to purchase
Test messaging
Determine ad effectiveness
Craft thought leadership
Inform GTM strategy
Identify market opportunities
Monitor the competitive landscape
Press & client work
NewtonX in the news
Google: Gen AI in retail
Google Cloud’s 2024 Generative AI in Retail research at NRF 2024 reveals 81% of 274 U.S. retail leaders feel AI urgency.
LinkedIn + Bain & Co.: B2B buyer group dynamics
Bain & Co. and LinkedIn launched new research at Cannes Lions on B2B buyer group dynamics and strategic insights for engaging these groups.
Adweek: Data privacy policy impact on ad spend
Upon changes in the user privacy landscape, Adweek investigates how marketers plan to reallocate ad spend from platforms to publishers.
The Wall Street Journal: Gen AI
The Wall Street Journal used insights from 82 VP+ brand marketers to cut through AI hype in its article, “AI Isn’t Coming for Marketers’ Jobs—Not Yet.”
Greenbook: 2024 GRIT Insights Practice Report
Greenbook reinvented its annual GRIT report with NewtonX data from 200 market research buyers, expanding insights to new analytics buyers.
Nium: content creator payments pains
Nium’s “Like, Subscribe, Pay” reveals 91% of creators face payment challenges and offers solutions to social for better payment experiences.
get a quote
Got your next question in mind?
NewtonX sources the insights you need to better understand your users, competitors, market opportunities, brand health, and campaign effectiveness.